Sales Training Boston

Learn About Sales Training in Boston

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Richardson Understands Sales Training Needs in Boston


sales training in boston


Richardson is proud to serve as a sales training partner to corporations headquartered in the Boston area, New England, and the Northeast for over 37 years. We meet our Boston based clients’ sales training needs with custom solutions that are as unique as the organizations and industries they specialize in.


Sales Training Programs in Boston


Richardson’s programs are customized to deliver solutions that meet the sales training needs of Boston based organizations. The consultative sales skills training program is the foundation of our approach. Consultative selling teaches sellers to make the most of moments spent with customers by engaging them in a genuine needs based sales dialogue rather than a product focused pitch. Our more targeted programs like selling with insights, high performance selling, and sales negotiations training, take the consultative selling approach a step further, teaching sellers how to achieve win-win outcomes in negotiations or step into the role of trusted advisor to the companies they serve. We also offer sales coaching training programs in Boston. Sales coaching training helps sustain behavior change within organizations by turning sales leaders into sales coaches. Individuals who complete sales coaching training learn how to provide constant and actionable feedback to their selling teams.


Meeting Client Selling Challenges in Boston


One of the most common selling challenges facing our Boston clients is a need to build consistency across the sales organization. These clients hire Richardson to develop a system that ensures a consistent buyer experience across different product divisions and locations, and when sales professionals speak the same differentiated sales language and follow a proven sales process performance improves. Organizations also turn to Richardson for its focus on sustainment. Richardson provides tools that empower sales coaches to provide the evidence based feedback necessary to drive lasting and impactful results.

In Boston and elsewhere, companies are facing the challenge of providing training for multiple generations of learners. Richardson answers this challenge with a blended training solution called Accelerate that appeals to the diverse learning styles of the multi-generational sales force. The content and concepts of this program build on Richardson’s proven ability to teach sellers the skills and behaviors required for success. The innovative online training delivery method means clients have access to a platform allowing them to learn in new and effective ways that minimize time out of field and maximize time in the classroom.



Get to Know Richardson's Boston Sales Training Team


Clark Owen, Richardson SVP Boston Sales TrainingClark Owen, Vice President - Connect with Clark on LinkedIn: Clark helps organizations improve performance by leading cross-functional teams in the areas of sales process optimization, assessment, selling skills, coaching, digital learning, sustainment, measurement strategy, and performance analytics. Examples of Clark’s work include; increasing organic growth of a global insurance brokerage company, helping a global scientific instrumentation company shift its value proposition towards customer insights, and deploying a sales framework in a global food manufacturing company to increase sales productivity.

Sales Trainers in Boston - Bill LahrBill Lahr, Senior Training Consultant - Connect with Bill on LinkedIn: As a senior training consultant, Bill develops and implements programs in sales, leadership, coaching, service, presentations, negotiations, and communications. He regularly consults with senior management to identify, assess, and implement training to support shifts in strategy, address critical business needs, and increase managerial effectiveness. He has worked with clients in industries including; financial services, professional services, telecommunications, and manufacturing.

Boston sales trainer Karen KleinKaren Klein, Senior Training Consultant: Karen brings her clients unique strategies for approaching sales hurdles that include effective communication techniques for identifying a company’s needs and utilizing that information in the sales process. Working directly with one sales manager, Karen was able to help a client work through a sales performance issue by identifying a need to bolster the sales representative’s confidence and determined the tactics that would work best to address that situation. In the end, she was able to identify issues and address them using Richardson’s Developmental Sales Coaching methodology and role plays.

Boston Sales Trainers - Kimberly DeanKimberly Dean, Senior Training Consultant - Connect with Kim on LinkedIn: Kim integrates her real-life experiences into the facilitation of her interactive workshops to validate the learning and challenge participants to improve their skills so they can strengthen customer relationships and grow revenue. As the lead trainer for a large a manufacturing company she facilitated a program to institutionalize a more customer-centric- selling approach. Kim has also worked with several businesses in the financial services sector in their effort to change their paradigm, shifting from an internal focus to a value-added approach.

Sales trainers in the Boston area - Dennis GreicoDennis Grieco, Master Training Consultant - Connect with Dennis on LinkedIn: Dennis facilitates programs based on clients’ needs, delivering training strategies and developmental programs in support of corporate business goals. He utilizes his real-life experiences to provide relevant and memorable learning points. Dennis challenges participants to work hard and raise their skill level through direct feedback and coaching. As the lead trainer on an enterprise-wide customer service initiative for a global financial services organization Dennis trained 350 management employees and conducted a Train-the-Trainer certification to enable the organization to continue delivering the program to its nearly 3,000 front line service employees.

Sales trainer in Boston - Fred Bass

Fred Bass, Senior Training Consultant - Connect with Fred on LinkedIn: Fred's foundation is teaching, first in the education arena and then to business audiences in the pharmaceutical and healthcare industries. His approach is to apply key principles of adult learning to maximize what trainees took away from their training sessions.. Throughout Fred’s training experiences, he has learned the benefits of engaging participants with real-world experiences to which they can relate. Role modeling allows him to “practice what you preach” and demonstrate how sales best practices can bring success to a client’s strategy for growth.



Richardson Sales Training Boston, MA - Additional Service Areas


Boston sales training and sales performance solutions

  • Haverhill
  • Springfield
  • Cambridge
  • Brockton
  • New Bedford
  • Quincy
  • Fall River
  • Somerville
  • Framingham
  • Plymouth
  • Attleboro
  • Salem
  • Marlborough
  • Lawrence
  • Lynn
  • Haverhill
  • Amherst
  • Andover
  • Dartmouth
  • Lowell
  • Lawrence
  • Providence, RI
  • Warwick, RI
  • Pawtucket, RI
  • Waterbury, CT
  • Fairfield, CT
  • Bridgeport, CT
  • New Haven, CT
  • Norwalk, CT
  • New Brittan, CT
  • West Hartford, CT
  • Stamford, CT
  • Fairfield, CT
  • Bristol, CT
  • Portland, ME
  • Burlington, VT
  • Derry, NH
  • Nashua, NH
  • and  more!


Contact us today to learn more about our sales training and performance improvement programs in Boston