Skip to main content
sales skill assessments

Sales Competency and Skill Assessments

Clarity on where your team is today and where you need to go

Understand Your Strengths & Build Skills for Future Success

Our broad suite of sales skill and competency assessments helps your organization achieve its sales goals by providing insight into strengths and development needs at multiple levels of the organization.

Our different assessments identify the specific competencies that an individual sales professional, sales team or an entire Sales function should prioritize for development.

  • Competency assessments: evaluate individual proficiency across sales and sales management capabilities.
  • Program-based assessments: measure baseline and post-training skill levels.
  • Organization-level assessments: evaluate the effectiveness of your Sales function across multiple areas that drive your organization’s overall revenue engine.

Each of these assessments provides powerful insight into the development priorities that must be addressed to achieve your goals.

Using Assessment Data to Close Skill Gaps

After identifying opportunities for improvement we help you to define what good looks like. This analysis guides the process of creating customized, role-based learning journeys to ensure your team builds skills that drive meaningful results.

We work with you to map the competencies required and the proficiency level needed for each sales role to bring your competency framework will come to life as seen in the example below.

sales competency framework
Take a deeper dive into the process of building a sales competency framework in the blog Defining a Sales Competency Framework to Drive Top Performer Behavior

Types of Sales Skill Assessments

Here we provide a more detailed description of the sales skill assessments offered at Richardson Sales Performance.

Competency-based Assessments

Our competency-based assessments can help identify development needs by role for your sales team. As such, these assessments are powerful tools for creating a sales academy for your organization.

Typically taking 45-60 minutes to complete, these are scenario-based assessments completed solely by the person being assessed.

Reports are available for each individual participant and groups of individuals based on reporting hierarchy, business unit, geographic region, and any other grouping criteria specifically relevant to your sales team.

Program-based Assessments

Our program-specific assessments are often used to establish a pre-training baseline for each participant, followed several months later by a post-training skill improvement measurement.

Each person being assessed receives a detailed report each time they complete the assessment, and aggregate reports are available for groups of individuals, as well.

Most program-specific assessments include comparisons to benchmark scores from our global database. These assessments typically require 30-45 minutes to complete.

Organization-level Assessments

The effectiveness of your sales team depends in part on how well the entire sales function operates. Our organization-level assessment focuses on the areas that directly impact the effectiveness of your sales team, including account and territory planning, sales process, solution messaging, opportunity execution, sales skills, sales management skills, and technology-enablement, among others.

This assessment is typically conducted through a combination of interviews and/or digital surveys, and results are shared with sales leadership.

Click here to set up a meeting with a member of our team to discuss our sales skill assessment offerings.

sales skill assessments

SkillGauge Sales Assessment Brochure

Learn about all of the assessment tools Richardson Sales Performance has to offer.


Resources You Might Be Interested In

Brief: The Science of Seller Personalized Learning

Download this brief to learn the advantages of personalization in sales training and how to achieve an adaptive strategy to your organization.


Brochure: Richardson Sales Management Capability Framework

Explore the complete collection of 5 core sales management capabilities supported by 25 behaviors sales managers need to enhance their team's effectiveness.

Brochure Download

Abstract mountain with data mapping signifying sales metrics connecting sales behaviors

White Paper: From Insight to Impact - Harnessing Behavior Analytics for Sales Growth

Learn how to harness behavior analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviors.

White Paper