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We Are Richardson Sales Performance

Richardson Sales Performance is the global leader in sales training and performance improvement. For over 40 years, we have worked with the most inspiring sales organizations across industries and geographies. We drive accelerated growth by enabling agility in your sales team so they can get ahead of buyers’ changing needs and act quickly to win. From ensuring your sales managers are executing the right activities to equipping your sales team with the skills and agile approach that focuses on customer collaboration, we will guide your sales organization through a digitally-enabled performance journey that excites, engages and reveals results.

Sales Training Designed to Win with Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Create the Sales Team That Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick and what kind of training programs will get them to change their behavior in the field.

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success; we’ll define the path.

Customer Success Story

Learn how Richardson Sales Performance trained account executives at OUTFRONT Media to engage their buyers using client-focused dialogues that lead to a 20% increase in close rate and a 10% increase in revenue.

Global Sales Teams Depend on Richardson Sales Performance

Global Clients
Individuals Trained
50 Countries & 23 Languages
Years of Success in Sales Training
Virtual Sessions Completed

Sales Performance Research & Insights

Achieving Sales Agility with a Sprint Selling Methodology

Explore an agile sales model focused on customer collaboration & responsiveness to change that matches the journey to a buying decisio...

White Paper: Success in the Era of Virtual Selling

Learn why when economic factors return to pre-crisis levels, many customers will have acclimated to a new reality of virtual selling,...

Strategic Account Management Best Practices

Strategic account planning works because it addresses the level of complexity and competition that’s increasingly common in sales...

Our Recent Awards

2021 top sales training company’s “Top 20 Sales Training Company”
top sales training company
Selling Power’s Top 20 Sales Training Companies
smart choice sales training award
Brandon Hall Smartchoice® Certification
award winning sales training company
Stevie Awards
top virtual sales training company award
Selling Power’s Top 20 Virtual Sales Training Companies