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We Are Richardson Sales Performance

Richardson and Sales Performance International have joined forces to become the global leader in sales training and performance improvement. The improved sales training company drives accelerated growth by simplifying and solving the sales-growth equation.  From ensuring your sales managers are executing the right activities to equipping your sales team to drive a buyer-aligned sales process with exceptional skills and strategies, we will guide your sales organization through a digitally-enabled performance journey that excites, engages and reveals results.

Get to know us and experience what is possible – managers who know exactly how to drive growth from their teams, customers who see the difference in how your sales team shows up and a clear path to outperformance.

Sales Training Designed to Win with Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Create the Sales Team That Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick and what kind of training programs will get them to change their behavior in the field.

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success; we’ll define the path.

Customer Success Story

Learn how Richardson trained account executives at OUTFRONT Media to engage their buyers using client-focused dialogues that lead to a 20% increase in close rate and a 10% increase in revenue.

Global Sales Teams Depend on Richardson

designing training for home depot's sales team
cargill training solution
Logo Capital One
Logo Charles Schwab
training sellers at Goldman Sachs to drive results
Logo Lilly
driving revenue for chubb
Logo Honeywell
Logo Caesars Entertainment
Logo Navigant
Logo Ericsson
Logo Chevron
Logo Orica
driving revenue for ace hardware
Logo Dormakaba 1
a training program to improve nestle waters' sales performance
Logo Laureate
Logo Nabors Industries
Logo Endress
Logo BNP Paribas
upskilling cornerstone financial's sales team
building a sales solution with Lake Trust
training s&p global's selling team
Logo BMO
Logo Bank Of The West
Logo First Data
upskilling the ford sales team
improving sales performance at pnc
Logo Societe Generale
Logo Suntrust
Logo Franklin Templeton
OppenheimerFunds builds sales capabilities for their organization
Logo Credit Suisse
Logo General Electric
Logo World Bank
usda sales performance improvement initiaitve
bausch and lomb train to improve sales effectiveness
Cancer Treatment Centers of America Logo
Logo Cooper Vision
medco invests in training for sales professionals
Logo Pfizer
thermo fisher improves sales results with sales performance improvement solution
Logo Waters
Logo ArthurJGallager
Logo Northwestern Mutual Life 1
training cummins' sales team
ferguson improves sales team performance
Logo Kennametal
Logo Allied barton
Logo Infosys
artesyn selling skills improvement program
Logo Motorola
quality technology services logo
avaya improves sales
driving revenue from embassy suites sales division
Logo ITS
of the Global 500
Individuals Trained
50 Countries & 23 Languages
Years of Success in Sales Training
Digital Learning Activities Completed

Sales Performance Research & Insights


White Paper: Success in the Era of Virtual Selling

Learn why when economic factors return to pre-crisis levels, many customers will have acclimated to a new reality of virtual selling,...

Consultative Selling Skills

White Paper: Elevate Your Consultative Selling Approach to Compete Today

In Richardson's White Paper, Elevate Your Consultative Selling Approach to Compete Today, we examine the recent changes in the buying...

Consultative Selling Skills

White Paper: Selling with Data and Storytelling

Learn how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote...

Account Growth

White Paper: 6 Key Account Best Practices To Help You Execute Your Sales Strategy

Your team's ability to execute an account management strategy is key to your organization's success.These 6 best practices will unlock...

Our Recent Awards

2020 top sales training company award’s “Top 20 Sales Training Company”
2018 top leadership training companies award’s “Top 20 Leadership Training Company”
selling power top sales training company 2020
Selling Power’s Top 20 Sales Training Companies
smart choice sales training award
Brandon Hall Smartchoice® Certification
award winning sales training company
Stevie Awards