We Are Richardson

A global sales training company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviors when and where they matter most — in front of the buyer.
Get to know us, and learn how we help drive the world’s most inspiring sales organizations to their next levels of excellence.

Sales Training Designed to Win With Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up in the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

I just received some great news from our Director of Sales. He ran a report comparing close ratios between October and November and saw a big jump — that close ratio improved from 31% to 50%, and he attributes the gains to the training.

Director of Sales Strategy, Cox Media

Create the Sales Team that Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. We’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick, what kind of training programs will get them to change their behavior in the field.

Delivering Lasting Results

If training doesn’t move the needle, then it wasn’t worth the investment. You need a company that talks about the metrics that you care about and what we know drives results, and then hold ourselves accountable. Whether you’re looking to improve your sales process or implement a sales training program to better execute your sales strategy, we have you covered. You define success, we’ll define the path.

Customer Success Story

Learn how Waters increased revenue by improving the way their sales teams engaged with their buyers with an insights-based selling strategy.

Global Sales Teams Depend on Richardson

designing training for home depot's sales team
cargill training solution
designing a training program for capital one
training fidelity's sales team
improving charles schwab's sales performance
training sellers at Goldman Sachs to drive results
designing sales training for Lilly
insurance sales training client
sales training for Honeywell
customized selling training for ceasars entertainment
sales training for Navigant
sales training for Ericsson
Chevron sales training
Orica sales training
Ace Hardware sales training
designing dormakaba's sales training
a training program to improve nestle waters' sales performance
designing Laureate International's sales training
sales training for Nabor's Industries LTD.
sales training for Endress Hauser
designing sales training for BNP Paribas
sales training client Cornerstone Financial
sales training client Lake Trust
sales training client S&P Global Market Intelligence
sales training client BMO
sales training client Bank of the West
Richardson sales training partner First Data
Richardson sales training partner Ford
Richardson sales training partner PNC Bank
Richardson sales training partner Societe Generale
Richardson sales training partner SunTrust
Richardson sales training partner Franklin Templeton Investments
Richardson sales training partner OppenheimerFunds
Richardson sales training partner Credit Suisse
Richardson sales training partner GE
Richardson sales training partner The World Bank Group
Richardson sales training partner TIAA
Richardson sales training partner USDA
Richardson sales training partner Bausch Lomb
Richardson sales training partner Cancer Treatment Centers of America
Richardson sales training partner CooperVision
Richardson sales training partner medco
Richardson sales training partner Pfizer
Richardson sales training partner Thermofisher
Richardson sales training partner Waters
insurance sales training client
insurance sales training client
designing sales training for Cummins
designing sales training for Ferguson
designing sales training for Kennametal
designing sales training for Allie Barton
designing sales training for Infosys
designing sales training for KPMG
sales training client Artesyn Embedded Technologies
sales training client Motorola
sales training client QTS
sales training client Avaya
sales training client Embassy Suites
sales training client ITS
of the Global 500
Individuals Trained
50 Countries & 23 Languages
Years of Success in Sales Training
Digital Learning Activities Completed

Our Recent Research

Sales Training Effectiveness

New Research: Understanding Selling Challenges in 2018

Richardson’s 2018 Selling Challenges Study reveals a panoramic vew of the changes confronting sales professionals today. With hundr...

Consultative Selling Skills

Brief: How Sales Professionals Are Overcoming the Status Quo

Today, the sales professional’s toughest competition is the status quo. Complex business challenges and an increasing number of stak...

Sales Training Effectiveness

Brief: 8 Critical Selling Metrics

Has your sales training made an impact? Look at the right sales metrics, and you’ll find out. In Richardson’s new brief, 8 Critic...

Negotiations Skills

White Paper: Winning the Sale Without Thinning the Team Sale, Negotiating With The Modern Buyer

A consultative approach to negotiations in sales doesn’t mean relinquishing ground. In fact, consultative negotiators understand...