Richardson Sales Training Company - Sales Training & Coaching

We Are Richardson

A global sales training company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviors when and where they matter most — in front of the buyer.
Get to know us, and learn how we help drive the performance of the world’s most inspiring sales organizations to their next levels of excellence.

Explore Our Programs

Latest Thinking

Download the Brief: AI In Sales Is Progress But Not A Panacea Participate in Richardson's 2019 Selling Challenges Survey

Sales Training Designed to Win With Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Our Perspective on Sales

Featured Programs

Consultative Selling Training Program

This training program uses a customer-focused approach to plan and execute sales calls that build trust and advance the sale. Apply a powerful road map and skills for successful needs-based dialogues that build credibility, enable better problem solving, foster customer openness, and arm you with critical information needed to position a compelling solution that drives customer value and differentiates you.

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High-Stakes Consultative Dialogues Training Program

Richardson's High-Stakes Consultative Dialogues program is a collection of dialogue models that apply an advanced consultative approach, skills, and techniques to engage in higher-stakes dialogues needed to advance alignment, drive momentum, and win deals.

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Developmental Sales Coaching Training

Using the Developmental Sales Coaching Framework and skills, sales managers learn to train team members to self-discover and self-assess ways to leverage strengths and continually grow and improve through effective problem solving.

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Consultative Negotiation Training Program

Apply a strategic approach to planning and executing effective negotiations that align customer stakeholders, differentiate your offering and organization, preserve price and terms, and foster productive working relationships.

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Storytelling Training Program

Richardson's storytelling program enables sales professionals with the process and skills to tell a great story that will lead to more closed business.

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Prosperous Account Strategy Training Program

Use a powerful combination of process, strategy, and dialogue skills to create consistent, measurable value with key customers in a way that helps you to gain a deeper understanding of the customer’s business, increase alignment between your organizations, and expand business.

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Intentional Pursuit Strategy Training Program

Richardson’s Intentional Pursuit Strategy Program teaches your sales team to think and act strategically when pursuing complex sales opportunities to increase their chance of winning and shorten the sales cycle.

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Selling with Insights Training Program

Learn a powerful methodology, skills, and tools to provoke customer thinking to create new sales opportunities or shape existing opportunities to your strengths. Develop the ability to become the point of differentiation and bring relevant insights and ideas to create value in the buying experience.

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Create the Sales Team that Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick, what kind of training programs will get them to change their behavior in the field.

What's Our Secret?

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success, we’ll define the path.

Measurement

Customer Success Story

Learn how Waters increased revenue by improving the way their sales teams engaged with their buyers with an insights-based selling strategy.

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Global Sales Teams Depend on Richardson

55%

of the Global 500

2M

Individuals Trained

50/23

50 Countries & 23 Languages

40

Years of Success in Sales Training

487K

Digital Learning Activities Completed

Sales Performance Research & Insights

Consultative Selling Skills

White Paper: Elevate Your Consultative Selling Approach to Compete Today

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Sales Training Effectiveness

Research: 2018 Selling Challenges

Richardson’s 2018 Selling Challenges Study reveals a panoramic view of the changes confronting sales professionals today. With hundr...

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Consultative Selling Skills

White Paper: Selling with Data and Storytelling

Learn how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote...

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Account Growth

White Paper: 6 Key Account Best Practices To Help You Execute Your Sales Strategy

Your team's ability to execute an account management strategy is key to your organization's success.These 6 best practices will unlock...

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View All Research

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