Richardson Sales Performance Training Company

We Are Richardson Sales Performance

Richardson Sales Performance is the global leader in sales training and performance improvement. For over 40 years, we have worked with the most inspiring sales organizations across industries and geographies. We drive accelerated growth by enabling agility in your sales team so they can get ahead of buyers’ changing needs and act quickly to win. From ensuring your sales managers are executing the right activities to equipping your sales team with the skills and agile approach that focuses on customer collaboration, we will guide your sales organization through a digitally-enabled performance journey that excites, engages and reveals results.

Learn More About Sprint Selling

Latest Thinking

White Paper: Accessing Growth with Sprint Prospecting Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Sales Training Designed to Win with Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Our Perspective on Sales

Featured Programs

Sprint Selling™ Training Program

Introducing Sprint Selling™, an agile selling methodology that helps you and your sales team understand buyers’ changing needs and act quickly to win.

Sprint Prospecting Training Program

The Sprint Prospecting training program equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.

Developmental Sales Coaching Training Program

The Developmental Sales Coaching training program teaches your sales managers how to transform their role from being the expert who directs and tells to being a coach who develops their team and inspires increased self motivation to learn, change, and improve results.

Accelerate™ Online Sales Training

Virtual Selling Training Program

Empower your sales team to more effectively engage customers in virtual meetings. This program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual setting to drive momentum and win sales opportunities.

High-Stakes Consultative Dialogues Training Program

Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals.

Enhanced Service through Consultative Sales

This program provides customer service representatives with the process, skill, and attitude to effectively and efficiently lead customer calls while identifying opportunities and cues to provide further value and sell additional products and solutions.

Consultative Negotiations Training Program

Richardson's negotiations training program teaches your team to achieve win-win outcomes by applying the sales skills and strategies needed to effectively justify value, protect price, and preserve valuable customer relationships.

Storytelling Training Program

The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act.

Major Account Planning Training Program

This training program teaches your team to apply a consistent, customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to find the white space within key accounts so that your team and customers prosper.

Intentional Pursuit Strategy Training Program

The Intentional Pursuit Strategy program teaches your sales team to think and act strategically when pursuing complex sales opportunities to increase their chances of winning and shorten the sales cycle.

Create the Sales Team That Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick and what kind of training programs will get them to change their behavior in the field.

What's Our Secret?

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success; we’ll define the path.

Measurement

Customer Success Story

Learn how Richardson Sales Performance trained account executives at OUTFRONT Media to engage their buyers using client-focused dialogues that lead to a 20% increase in close rate and a 10% increase in revenue.

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