Richardson is a global sales training company that equips revenue teams to win. We help sellers lead high-value customer conversations that compel buyers to act. Our powerhouse sales methodologies, grounded in our Consultative Selling and Challenger Sale approaches, drive consistent outperformance. Through customized learning, expert facilitation, data-driven insights, and ongoing reinforcement, we make sure training sticks. Our solutions integrate seamlessly, deliver commercial insights, and clearly connect to business outcomes—giving Revenue Leaders the scale and impact they need.
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A Consultative Approach. With Challenger Drive.
One connected curriculum. Our two powerhouse methodologies - Challenger and Consultative Selling - are complementary and build upon one another to support sellers with a wider, more advanced, and highly differentiated set of skills to drive better outcomes in any selling motion.
Changing Sales Behavior Isn’t Easy — That’s Why We've Built a System for It
Everything we deliver is built to shift seller behavior in the field, not just in training. Our system is engineered to deliver personalized learning, coaching, and in-the-moment support with AI-enabled feedback and sustainment.
Sales Training That Shows Results, Not Just Participation
Our data-backed approach ties behavior change directly to pipeline, performance, and revenue outcomes. True sales training ROI - at last.
Customized to Your Seller’s World. Delivered by Experts Who Lived It.
Our facilitators combine real-world sales experience with the ability to coach, challenge, and inspire sellers at every level.
Where Proven Methodologies Meet Real World Impact
Industry Leaders Depend on Richardson & Challenger
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Solutions that deliver agility and results
Sales Training Content
Grounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
Learn More: Sales Training ContentSales Technology
We enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
Learn More: Sales TechnologyProfessional Services
We define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
Learn More: Professional ServicesSales Training Delivery
Speed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Industries We Serve
Sales Training Programs
Create Pipeline
Win Opportunities
- Consultative Selling Training for High-Performing Sales Conversations
- The Challenger Sale
- Consultative Opportunity Pursuit Training for Sales Teams
- Consultative Negotiations Training
- Solution Selling® Training for Buyer Alignment and Sales Success
- Channel Partner Management Training
- Sales Presentation Skills Training
- Storytelling Training
- High-stakes Consultative Dialogues Training
- Team Selling Training
- Virtual Selling Training
Grow Accounts
Sales Management
Peer Insights
Our Impact
Recent Thought Leadership
