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Checklist: The Six Components of an Effective Account Strategy

Growing accounts

March 26, 2024Brief

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What’s Inside

Uncertainty has left many business buying decisions at a standstill.

In response, many sellers are turning their focus to expanding existing accounts.

However, even this strategy requires considerable work. Sellers must be able to identify priority accounts, analyze critical information, and develop a plan for creating new value.

Our article shares the six essential parts of an effective account plan.

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