Skip to main content
consultative sales training program

Consultative Selling Training

Find out how to dramatically improve the quality of your team's sales conversations.

Deliver value in the buying experience with a consultative selling approach

Today’s buyers are savvy, but they need sales professionals to help them diagnose their needs and identify solutions that drive desired business results. Your sales team needs consultative sales training to empower them to create value in the buying experience and differentiate themselves from the competition.

Alt text

For Who

Sales Professionals
Sales Managers
Business Development
Sales Leaders
Alt text


Virtual instructor-led
Blended Learning
Digital Learning
Alt text


1 or 2-Day ILT Workshop; Two or Four 4-hour VILT Workshop; Pre and Post Digital Learning

Consultative Selling Training Program Overview

Richardson Sales Performance’s Consultative Selling training program focuses on the critical structure of a sales conversation. It provides a powerful roadmap for a successful, buyer-focused dialogue. The Consultative Selling Framework explored in the program gives sales professionals a consistent, repeatable process to more effectively execute their sales conversations. The Six Critical Skills fuel and support the Framework, helping sales professionals leverage their technical excellence and use every consultative sales skill available to open more doors, better understand customer needs, more persuasively articulate value, and close more deals.

Sales Performance Platform Example: Resolving Sales Objections Training Video

Consultative Selling Training Program Business Benefits

Upon completing the Consultative Selling skills training program, your sales team will experience the following business benefits:

  • Drive increased revenue by improving close ratios for new customers and expanding business with existing ones
  • Create a competitive advantage by building a sales culture that is tightly aligned to market needs
  • Create new and larger opportunities by surfacing unrecognized needs
  • Shorten sales cycle length by driving momentum and building buyer confidence to commit
consultative sales training program

Consultative Selling Training Program Brochure

Learn about building the foundational selling skills needed to improve the performance of your entire team.


Key Areas of Content

  • Rigorous Planning and Preparation

    We teach your sales professionals how to apply a systematic approach to preparing for customer meetings that shortens preparation time and improves call quality. We equip them with tools to set their call objective, anticipate customer needs, identify potential value, prepare for objections, and visualize the call flow.

  • Deeper Understanding of the Customer

    Understanding needs is at the heart of Consultative Selling. Sales Professionals need to connect with customers, gain and keep their openness and willingness to engage in productive dialogue, and ask a full range of questions. We teach how to apply a questioning strategy, float ideas and ensure they develop active listening skills to fully understand needs.

  • Positioning Value that Differentiates

    To be persuasive, sales professionals need to describe capabilities and solutions using clear, concise, and compelling messaging that links value to customer needs. We teach your teams how to apply a model for persuasively presenting their solutions and build their skills in positioning solutions to meet customer needs and differentiate your organization.

  • Resolving Sales Objections

    A consultative approach leads to not only resolving objections, but also to increasing connection with the customer. We teach participants how to develop a positive mindset toward objections, avoid defensiveness and self-serving behaviors that undermine trust, and equip them with a four-step, customer-focused model to resolve any objection.

  • Six Critical Skills for Selling

    Consultative Selling is human and natural. Sales professionals need a process and skills to leverage their natural styles, not a rigid set of steps or manipulative tactics that suppress their natural styles. We teach participants the six critical skills that help demonstrate EQ and give them the power and ability to apply the Consultative Selling Framework effectively.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

Program Design & Customization train stop image

A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

Alt text

Our Impact

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

  • 900Global Clients

  • 3.5M+Individuals Trained

Get In touch

Solutions You Might Be Interested In