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Storytelling training program

Storytelling Training

Train your team to tell stories in sales conversations that compel buyers to act

Use storytelling to advance the sale

As a sales professional, using stories fosters dialogues that ultimately inspire and motivate customers to take action. Building storytelling skills helps sales professionals create momentum that leads to identifying and closing more opportunities. Implementing both a process and the skills needed to tell an effective story will enable your sales organization to overcome the status quo, make emotional connections, and highlight important issues.

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For Who

Sales Professionals
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Virtual instructor-led
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1 - Day ILT Workshop; One or Two 4-hour VILT Workshops

Storytelling Training Program Overview

The Storytelling training program is an instructor-led program that enables your sales professionals with the process and skills to tell a great story that will lead to more closed business. In the program, we provide participants with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a story. In addition to the framework, the storytelling for sales professionals program focuses on two areas: how to build a great story and how to tell a great story.

Sales professionals learn how to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid. The Storytelling training program teaches the behavioral science behind why stories work and how they create an emotional connection to helps to ignite action.

Video: Selling with Data and Storytelling

Storytelling Training Program Business Benefits

As a result of participating in this workshop, your sales organization will be able to:

  • Apply techniques for delivering a customer-centric story in an engaging and animated way
  • Identify opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and motivate them to take action
  • Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
  • Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organization from the competition, and demonstrate value
storytelling sales presentations training

Storytelling Training Program Brochure

Learn more about this program that helps sales teams incorporate storytelling into their customer conversations to improve clarity & impact.


  • Identify opportunities to Use Stories

    In this program, we teach sales professionals how to identify opportunities to create and communicate a narrative when sharing information with a customer to make it personally meaningful, interesting, and memorable.

  • 4 Key Elements of a Story

    We teach sales professionals four key elements of a story that help them to structure a story that is relevant, memorable, and emotionally compelling.

  • How to Build and Tell a Story

    We equip your sales professionals with the additional elements of a story that helps bring the story to life, and the skills needed to tell the story in a compelling way.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

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A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

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Our Impact

  • 900Global Clients

  • 3.5M+Individuals Trained

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

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