What’s Inside
To succeed, sellers need a clear understanding of the specific, individual sales capabilities that drive results.
Richardson’s Sales Capability Framework is a complete collection of 15 sales capabilities supported by 55 sales behaviors that sellers must master to enhance commercial selling competitiveness.
Download the complete Sales Capability Framework to learn more.
Additional Sales Enablement Resources
Sales Engagement vs. Sales Enablement: Finding The Winning Formula
Explore the pivotal distinctions between sales enablement and sales engagement. Elevate your sales strategy, empower your reps, and drive revenue growth with insights from our comprehensive guide.
Article
Building a Sales Enablement Framework
Discover how a well-defined sales enablement framework can supercharge seller productivity and customer engagement.
Article
Brief: Enabling Sales Teams Through the New Buyer's Journey
In the brief, Enabling Sales Teams through the New Buyer’s Journey, we break down the specific selling skills needed at each phase of the buying journey.
Brief
The Benefits of Sales Enablement Tools for Sales Managers
Discover how effective sales enablement tools make the job of a sales manager easier and improve the overall performance of the sales team.
Blog
How Sales Enablement Tools Can Increase Efficiency
Expert insights on How Sales Enablement Tools Increase Efficiency from SAVO CEO Mark O’Connell. Reduce time and guesswork in preparing for presentations.
Blog
Sales and Operations Alignment: The Basics for Increasing Sales
Sales and operations alignment is the first step to increasing sales. Discover how to align your marketing, operations, sales, and finance for better profitability.
Blog
White Paper: Creating a Culture for Coaching
Creating a culture for sales coaching ensures coaching becomes a regular activity within the organization leading to improved performance across the team.
White Paper
Training Enablement & Sales Training: The Combination Needed to Compete
Training enablement & sales training are linked. Learn how training enablement is critical in supporting the methodology taught in training.
Blog
How Sales Enablement Improves Productivity and Effectiveness
Sales enablement is increasingly common in the sales lexicon. Discover why sales enablement will drive productivity and effectiveness in your organization.
Blog
Brief: Why Strong Sales Enablement Is Strong Buyer Enablement
Effective sales enablement is not enough. Selling organizations need strong buyer enablement. Download the article to learn why enabling sales professionals means enabling the buyer.
Brief
Sales Enablement vs. Sales Training: Understanding the Differences
Sales enablement and sales training are different but complementary. The presence of one makes the other stronger. A strong enablement team is what allows the seller to sell. Sales training is what instills the behaviors that lead to better sales outcomes.
Article
Microlearning for Sales: 7 Key Benefits to Your Sales Enablement Strategy
Using microlearning for sales training enables salespeople to improve skills using bite-sized modules that are digestible, easily remembered, and quickly applied.
Blog
Solutions You Might Be Interested In
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.