White Paper: Creating a Culture for Coaching

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All of the training in the world cannot “fix” the larger issue at stake for most organizations—that there is simply little to no reinforcement of that training through effective, ongoing coaching. And what is coaching after all? In most companies today, it is a dirty word because of several myths that have grown over time. Learn how creating a culture for sales coaching will ensure that coaching becomes a regular activity within the sales organization which leads to improved performance across the team.