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Sales and Management Capabilities

Flexible training content builds relevant sales & sales management capabilities enabling you to create tailored learning paths across selling roles.

In the real-world selling skills are great, but a full set of sales capabilities is better.

There are a lot of sales training solutions out there that build skills in a vacuum, at Richardson we offer programs that focus on building capabilities that empower your team to achieve their desired outcomes. The difference is nuanced but important. Building capabilities means building a number of different skills that are applied to agilely adapt to different selling or management scenarios as they naturally arise in conversations. Building selling and sales management capabilities starts with identifying the outcomes you want to achieve and then defines the unique learning path your sellers and sales managers need to take to achieve them.

Explore Sales and Management Capabilities

Click on the links below to explore the capabilities our programs build for front-line sales professionals and their managers.

sales training content
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There is no key skill that closes deals. Rather, it’s a collection of sales capabilities that need to be learned, practiced, and applied to create a differentiated experience for your buyers that delivers results for your business.

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Discover the 11 capabilities sales managers need to develop to lead an agile sale organization.

Resources You Might Be Interested In

group of stunt planes flying through the sky as a metaphor for a strong sales team being led by a strong sales leader who has built the right skills and processes to drive success.

White Paper: The Agile Sales Leader Playbook

Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.

White Paper

diverse group of young professionals sitting in front of a bold orange wall, looking at the camera representing the diverse, inclusionary, equitable workforce of today.

White Paper: How DE&I Principles are Becoming Part of Selling

Explore the importance of incorporating DE&I principles into your selling practices.

White Paper

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Brief: The State of Selling in Six Charts

Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team