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A bit about us

For far too long, companies have had to deal with a big disconnect between their training and their actual sales strategy, culture, systems, and customers. To make real change happen, you need more adaptable content, more useful technology, and more visible progress. That’s why industry leaders all rely on Richardson. And it’s how our clients find more customers, win more opportunities, and grow their most strategic accounts.

This is where it all began

The relationship between buyers and sellers has always been the lifeblood of every company, but it doesn't come without its challenges. For what seemed like forever, many salespeople jumped straight to selling products, without first stopping to learn what their prospects really needed. Customers rarely felt understood, and sales professionals never quite reached their full potential.

So in 1978, Linda Richardson, an English teacher-turned-management consultant, began teaching salespeople how to better relate to customers, listen more closely to their needs, ask better questions, and build trust. The approach worked, and Richardson eventually grew into a respected global brand. The company later joined forces with Sales Performance International and Doubledigit Sales to bring even more process and rigor to sales organizations.

Today, Richardson has helped more than 900 global clients and over 3.5 million people increase performance by customizing the training to their selling environment. We deliver more adaptable content, more useful technology, and more visible progress. It’s all about making training work in the real world that reps have to compete in every day.

Richardson's key differentiators

More Adaptable Content

With Richardson, you get more adaptable content – Instead of just giving your reps a rigid methodology, you’ll help them build agility with a wider range of capabilities they can leverage today, tomorrow, or in ten years.

More Useful Technology

With Richardson, you get more useful technology – Instead of boring, irrelevant eLearning, you’ll get a platform that delivers short burst, video-enriched digital assets integrated with your CRM to help reps get better deal by deal.

More Visible Progress

With Richardson, you get more visible progress – Instead of operating blindly, you’ll get helpful metrics that are connected to your systems so you can see in real-time how your reps are impacting business outcomes.


Richardson is founded by sales expert and New York Times best-selling author, Linda Richardson.


Consultative Selling

We launched Consultative Selling to the market.


Sales Performance International

Sales Performance International is founded by successful author, entrepreneur and sales expert, Keith Eades.


Solution Selling®

We launched Solution Selling launched to the market.


Curriculum Expansion

Our investment in a Curriculum expansion led to the creation of a suite of sales training programs and new sales coaching content.


Going Global

We expanded our global footprint with new Global offices in EMEA and APAC.


Online Learning

We brought our world-class content online.


Our first Client Forum brought together sales and learning leaders from around the globe.



Our digital content gets translated into 7 languages.


Life Sciences Practice

We launched our dedicated Life Science Practice.


Digital Learning Platform

Furthering our investment in sales technology, we launched our Digital Learning Platform.


Advanced Content

Continuing our content innovation, we launch a collection of new, advanced sales training content.



Richardson and Sales Performance International merge to form Richardson Sales Performance.


Sprint Selling

We launched the newest and most future-focused sales methodology in the market, Sprint Selling.


Richardson Sales Performance acquires Canadian sales training company DoubleDigit Sales.


Richardson acquires e4enable a sales enablement company with advanced technology that shows how seller behaviors impact business to guide revenue leaders on where to focus to maximize impact.


Company History

Local Experience, Global Expertise

Transforming large international sales organizations requires an understanding of how to balance driving a consistent global approach with the flexibility needed to sell in local markets. Here at Richardson, we take time to understand each client’s global sales footprint, their unique structure, and the critical selling skills that are needed to succeed in each region. We are proud to have over 100 of the most experienced facilitators worldwide who have trained two million sellers, in 50 countries and over 23 languages.


  • United States Office

    Two Commerce Square, 2001 Market Street, Suite 2850, Philadelphia, PA 19103



  • London Office

    Guildhall Yard, London EC2V 5AE

    +44 (0) 20 7917 1806


  • Brussels Office

    Elsinore Building, DaVincilaan 9, B-1930 Zaventem, Belgium

    +32 2 70 98 580


  • Australia, Asia, New Zealand Office

    38 Sydenham Road, Norwood, South Australia 5067

    +61 (0)8 8376 1667


  • Shanghai Office

    Room 1707, Oriental Century Mansion, No. 345 Xian Xia Road, Changning district, Shanghai

    +86 21 32577032


  • Canadian Office

    2967 Dundas St. W. #1427 Toronto, ON M6P 1Z2