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stylish african american salesman engaging a buyer off camera using solution messaging skills

Solution Messaging Training

Training to deepen sales and marketing conversations and make them more meaningful

A proven methodology for developing solution focused messages

Sales and marketing professionals need more than a strong product to drive business.  They need a strong message to differentiate their solution from the competition. The Solution Messaging training program teaches a repeatable and reliable methodology that enables sales professionals and marketers to develop messages for their products and services that clearly demonstrate the ways their offerings solve customer problems and create value.

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For Who

Sales Professionals
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Virtual instructor-led
Blended Learning
Digital Learning
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2-Day ILT Workshop; Four 4-hour VILT Workshops; Pre and Post Digital Learning

Solution Messaging Training Program Overview

Solution Messaging training provides marketing and sales teams with a repeatable and practical methodology and skills for generating highly effective, solution-focused messages to customers.

Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasizes the value of solutions for customers’ problems and critical business issues. The training also enables sellers to communicate the differentiated value of offerings more clearly to buyers, and thus win more opportunities, sell a broader set of the solution portfolio, and close business at higher margins.

Solution Messaging Training Program Business Benefits

Solution Messaging training drives results for your business in a variety of ways, including:

  • Driving higher sales across a broader range of offerings in the product portfolio
  • Execution of more successful new product launches
  • Ensuring competitively differentiated messaging in marketing promotions and sales conversations
  • Ensuring more efficient use of sales and marketing resources, and higher operating margins
group of stylish sales professionals and their buyers working together using a solution selling methodology to uncover needs and formulate a mutually beneficial solution

Solution Messaging Training Program Brochure

Learn about this program that helps marketers & enablement professionals differentiate their messaging.


  • Create Powerful Solution Differentiation

    To express a compelling case for buying their products or services, marketing and product management teams must show how their offerings provide unique value. We teach marketers how to identify compelling ways to create value for key buyer personas, and articulate how their offerings differ from competitive alternatives or maintaining status quo.

  • Articulate Proof of Value

    We provide repeatable methods and tools for creating and organizing clear expressions of value for product and service offerings, collecting compelling trends and facts that demonstrate that value, and organizing solution messages for sales enablement, marketing communications, and many other business development purposes.

  • Equip Sales to Express Value

    We enable marketing and product management professionals to provide practical content for the sales team, so they can demonstrate their understanding and ability to make a tangible difference in buyers’ results. This increases the sales team’s confidence in positioning solutions for customers and prospects.

  • Align Marketing and Sales

    We equip marketing and product management teams to work in harmony with sales channels, providing the competitive positioning and proofs of value that enable sales professionals to win opportunities and accelerate business results.

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