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solution selling training 2020

Solution Selling® Training

Discover a clear path to buyer, seller alignment and sales success

Employ a proven process for identifying and addressing customer pains to bring the sale to a close

Today’s sales professionals need to know how to address every stage of the sales process. Building the skills to do so begins with understanding their customer’s most critical business issue, problem, or potential missed opportunity. Solution Selling® is a high-performance sales execution methodology that helps sales professionals tap into their customer's pain points by employing processes, tools, and critical skills development to keep the customer as the focus of every sales engagement.

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For Who

Sales Professionals
Sales Managers
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Virtual instructor-led
Blended Learning
Digital Learning
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2.5-Day ILT Workshop; Five 4-hour VILT Workshops; Pre and Post Digital Learning

Solution Selling® Training Program Overview

Solution Selling® provides sellers with a clear map that the right things will be accomplished in the right manner. at the right time, with the right buyers, resulting in increased sales productivity and revenues. Solution Selling is a catalyst for developing and maintaining a high performance sales culture – not only for the sales team, but for marketing, operations, customer support, and other operating groups within the company.

Solution Selling® Training Program Business Benefits

Solution Selling® training enables selling professionals to substantively increase win rates and revenue production by:

  • Providing higher and differentiating value to buyers – not only by what they sell, but more importantly, by how they engage with customers
  • Anticipating and mitigating buyer risks, and provide a clear path to a decision
  • Minimizing discounts and concessions to protect margins at the close
  • Managing sales pipelines and territories to ensure consistent revenue production
  • Collaborating as equals with buyers throughout the selling process, and advising them effectively and efficiently to a good buying decision and business outcome
solution selling training 2020

Solution Selling® Training Program Brochure

Empower your team with the right processes and skills to drive performance at scale.


  • A Map for Sales Success

    We provide a clear map for effective buyer engagement, so sales professionals can quickly determine how potential customers have progressed on their buying journey, and how to adjust selling interactions to provide the most value.

  • Building Sales Pipelines

    Effective lead generation with modern buyers requires mastery of specialized skills and methods that stimulate prospects’ interest and result in meaningful engagement. We teach proven methods and provide tools that enable sales professionals to build and maintain pipelines of opportunities that ensure consistent levels of results.

  • Establishing Buyer Consensus

    Failure to connect with people with influence and authority, and to address myriads of decision criteria, results in buyers choosing to do nothing and remain with the status quo. We provide sales professionals with methods to gain access to people with power, develop trust and credibility, and build buyers’ agreement on a solution’s value.

  • Collaborating with Buyers

    Selling to modern buyers requires the ability to mitigate perceptions of risk in the buying decision. We teach sales professionals to identify and eliminate operational, financial and transitional obstacles preventing buyers from moving forward to a purchase decision. In so doing, we equip them to collaborate effectively with buyers.

  • Negotiating the Win

    Making a final purchase decision is often difficult for buyers, but sales professionals can make this much easier if they are skilled in effective negotiation and closing. We teach sales professionals how to determine when an opportunity is ready to close, plan effective final negotiations, and secure business as a valuable exchange for all parties involved.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

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A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

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Our Impact

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

  • 900Global Clients

  • 3.5M+Individuals Trained

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