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Video Blog - Sales Coaching: Why do Companies Continue to “Not Coach”?

Today’s organizations have finally realized the importance and value of sales coaching, but that doesn’t guarantee that it is always happening. The sales coaching training process starts at the top of an organization with managers, whom are responsible for coaching down.

If managers are unable to grasp the learned skill of coaching, it will affect the rest of the organization as well. In this video blog, Richardson’s Andrea Grodnitzky, Richardson’s Chief Marketing Officer, discusses what is preventing organizations from fully adopting coaching as a universal skill.

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About the Author

As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimization, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.

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