Richardson and Sales Performance International merge to build a company that provides customers with globally proven sales methodologies, cutting-edge digital technology, CRM-based sales execution tools, and the very best learning and user experience in the market.
Strategic account growth relies on a customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to expand and grow existing customer relationships.
Profitability in sales is in question. Customers are more empowered by information and more sensitive to risk. Moreover, an increasing number of buyer side stakeholders means that pricing pressure is compounding. Therefore, more sales professionals need higher-level skills that equip them to navigate the negotiation process.