Richardson Sales Enablement Blog

How to Build a Sales Academy
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May, 24 2018

A sales academy is a structured system for training and developing a sales team. A sales academy consists of numerous programs, which together form a single competency framework for driving the sales professional’s performance throughout their career. This learning design also offers the benchmarking tools needed to achieve consistency in best practices.

3 minute read
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Complimentary White Paper: Prospecting in a Noisy World
Customers are busy. Increasing competition and internal priorities battle for their attention. Sales professionals don’t need to be louder; they need to change their pitch. In Richardson’s white paper, Prospecting in a Noisy World, we reveal how effective sales professionals are generating more leads with clear messaging that is relevant to today’s business challenges. We look at: The three ways to coalesce support among a group of decision makers, How to develop outcome-based messaging that demonstrates credibility. A step-by-step approach gaining the appointment with an effective uptiering model, and A strategy for helping customers overcome the status quo. Learn more by downloading our latest white paper, Prospecting in a Noisy World.
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