Richardson Sales Performance Blog

Learn why sales training is more important than ever in 2021, and get tips for positioning investment in sales training at your organization.

Value based selling prioritizes customer needs. Explore the 3 principles underpinning the definition of value based selling.

Improve your understanding of the goals of a sales discovery call and find out how you better prospect into new accounts.

Relationships in sales drive closed business - discover the 3 keys to building sales relationships that will improve your bottom line.

Find out why soft selling skills drive differentiation and sales success in the modern business environment.

Learn how healthcare sales professionals can more effectively engage common buyer personas involved in the modern healthcare sales process.

Explore 3 proven consultative selling role-play exercises that your team can use to drive improved sales performance.

Explore the differences between 3 common negotiation styles to improve the outcomes of your negotiations.

Discover a powerful framework for planning a corporate sales training program that progresses from theory to execution.