Richardson Sales Performance Blog

Learn how to build selling skills for non-sales roles to create a customer-centric organization that grows relationships & wins new business.

Discover 3 powerful ways to build trust with your customers in a post-COVID selling environment. These strategies will position you for success over the competition.

Listening is one of the most important ways for you to gain information, build trust, and close deals. Follow these 4 tips to improve your listening skills and your sales conversations.

In the modern sales organization, everyone is involved in selling. Uniting the company around this single goal means creating revenue teams that represent a diversity of skills aligned to the same goal of serving the customer over the long term.

Explore the critical differences between hard & soft selling skills. Learn why focusing on soft sales skills is the key to success.

Learn how committing to a needs based sales approach means being customer-centric in both words and actions while delivering meaningful insights and remaining agile throughout the buying journey.

Learn why selling disruptive technology demands these 3 higher-level selling skills because positioning these solutions means creating a buying vision.

Explore the three sales skills that will be critical for success in the environment that awaits in 2021.

Learn why sales training is more important than ever in 2021, and get tips for positioning investment in sales training at your organization.

Value based selling prioritizes customer needs. Explore the 3 principles underpinning the definition of value based selling.

Improve your understanding of the goals of a sales discovery call and find out how you better prospect into new accounts.