Richardson Sales Enablement Blog

While the status quo seems immovable to most, in truth, businesses must change by committing to new solutions to remain competitive. Therefore, sales professionals who understand why the status quo persists and its psychological underpinnings are suited to win the sale.

In Richardson’s white paper, Overcoming the Status Quo to Win the Sale, we show why the status quo exists and how to overcome it.

Join Richardson for a complimentary webinar, Prospecting in a Noisy World, on November 29th at 11:00 a.m. EST and hear how effective sales professionals are generating more leads with clear messaging that is relevant to today’s business challenges.

Research tells us that buyers rely on more than logic — they rely on emotion.Explore the underlying science behind the customer's decision making process.

In Richardson’s latest brief, Selling to the CFO, we break down the three factors that sales professionals need to consider when talking to the CFO.

Discover the impact of turning everyday conversations with your sales team into sales coaching conversations. Drive performance & give yourself more time.

New infographic summarizes research into what sales professionals want from a sales academy. Improve the effectiveness of your training with these insights.

A sales academy is a structured system put in place by a company for developing its sales team. Research from Richardson and Training Industry revels what sales professionals really want from a sales academy.

Join Richardson for a complimentary webinar, Winning Complex Sales With an Intentional Strategy, on October 29th at 11:00 a.m. EST and hear why sales professionals must not only engage in customer-centric activities that add real value, but they must also navigate and anticipate the constant changes taking place for their buyers and help lead them through the buying process.

Training Industry & Richardson surveyed more than 360 sales professionals to understand what they value in a Sales Academy. Here is what we learned.

Research shows that cynicism among buyers runs high. In fact, it runs so high that most buyers walk away from transactions that would benefit them. As one set of researchers concluded, “buyers’ disbelief was costly.”