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One characteristic of Atlanta, and the South, in general, is an interest in conducting business with high integrity and professionalism. This aligns directly with the culture of the Southeast. When we teach people about the Six Critical Skills for executing consultative client and coaching conversations, we help them leverage their natural strengths and master the skills necessary for a truly consultative dialogue with customers and team members.

Nancy Weir, Regional Vice President

Sales Training Programs in Atlanta

We customize sales training programs for businesses by carefully considering the organizational, geographical and industry challenges they face. Our sales training programs are rooted in the belief that a consultative approach is the best approach.

Consultative selling is all about adding value to the moments spent with customers by engaging them in a needs-based dialogue rather than a sales pitch.

Our training programs like selling with insights, trusted advisor training, and sales negotiations training, apply the consultative selling approach to address specific training needs to help our  Atlanta based clients achieve win-win outcomes in negotiations or step into the role of a trusted advisor.

Another popular option for businesses in the Atlanta area sales coaching training programs. Sales coaching training teaches sales leaders how to foster open communication with their sellers, transforming their role from a manager to a coach. Sales coaches learn to provide constant, relevant feedback to their selling teams that improves individual seller performance.

Meeting Client Selling Challenges in Atlanta

Sometimes even small interventions can be highly successful, as Richardson Sales Performance discovered when working with a hospitality company based in Atlanta.

For this client, sales directors are the front line management team, and the challenge was to find a way to reward and recognize them in the face of limited opportunities for promotion.

Richardson Sales Performance is known for sales training and sales performance improvement, not as a reward and recognition company. Still, the solution tapped Richardson Sales Performance’s strengths, the answer was to focus training on the directors of sales, the people to whom the sales managers reported, and help them develop skills in coaching and in leading effective team meetings. These components changed the morale and the working environment. As the directors became more adept at coaching their people, sales managers became more open to their feedback and counsel.

Additional Service Areas for Richardson Sales Performance Sales Coaching and Sales Training in Atlanta

Sandy Springs, Cumberland, Hartsfield-Jackson area, Roswell, South Fulton, Johns Creek, Alpharetta, Marrietta, Smyrna, Stonecrest, Dunwoody, Brookhaven, Mableton, Peach Tree City, Peachtree Corners, Gainesville, East Point, Newnan, Redan, Kennesay, Duluth, Canton, Decatur, College Park, Rome, Auburn, Riverdale, Avondale Estates, Buford, Fayetteville, Chamblee, Lawrenceville, Tucker, Stockbridge, Griffin, Union City, Belvedere Park, Loganville, Douglasville, North Dacatur

HoustonAustinBostonChicagoFloridaNew YorkAnd More!

Meet The Team

sales training in atlanta nancy weir richardson
Nancy Weir
Regional Vice President

Nancy brings decades of experience in sales performance improvement to her clients. Her depth of experience in supporting domestic and global enterprise initiatives comes from her talents in research, listening skills, and in-depth counsel that helps clients accelerate the achievement of their goals. Nancy has experience with clients in the financial, pharmaceutical, IT, research, telecom, hospitality, and manufacturing industries. She is determined to help sales professionals reach their goals while contributing to the success of their organization.
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Ronald Smith
Senior Training Consultant

Ron crafts interactive training programs using a high level of preparation, engagement, and rapport-building as strong teaching tools. Ron facilitates sales, negotiations, presentations, and sales management/coaching seminars for national and multinational corporations from a wide range of industries including investment banking and insurance companies. Ron is a skilled master trainer who takes pride in his ability to train other trainers by leading programs that give internal personnel the knowledge to continue enhancing the company’s sales success.
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Greg Blackwell
Senior Training Consultant

Greg brings 27 years of experience to the classroom. His street-tested instincts help him relate to participants at all levels and make the clear link between theory and real-world business results. He leverages his strength at giving in-the-moment feedback to help sales professionals see their obstacles and identify how to improve. Greg inspires clients to collaborate across departments to tap into greater revenue potential. He believes this can be achieved when salespeople and managers begin using the same selling techniques and skills learned from Richardson Sales Performance.
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