White Paper: Overcoming the Status Quo to Win the Sale
The customer's bias toward the status quo is keeping sales on the sidelines.
Sales professionals need to understand why the status quo persists and how to overcome it. Doing so will empower them to navigate the largest obstacle to winning the sale.
In Richardson Sales Performance’s white paper, Overcoming the Status Quo to Win the Sale, we discuss:
- How buyer changes are perpetuating the status quo
- The psychology behind the status quo
- Helping customers overcome the status quo