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Brief: Creating Personalized Learning Journeys to Change Behavior in the Field

Sales enablement

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What’s Inside

What is the single largest predictive failure point in sales training?

The answer: Too much emphasis on "the event."

An event is finite, learning is not. Attempting to fit sales training into a single, one-size-fits-all sales training event doesn’t address each seller's individual needs.

That’s why learning needs to be personalized.

In our brief, we show how to create personalized learning journeys to change behavior in the field for results that last. We show:

  1. How new behaviors form

  2. How leaders can enable new behaviors

  3. How to create ongoing skill development

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