eBook: The New Psychology of Selling: Adopting New Selling Behaviors for a Changed World
Sales enablement
What’s Inside
The changes in the sales professional’s world are outpacing the speed of skill adoption.Sales professionals need a more efficient way to absorb new selling capabilities so that they can be used when they matter most: right now.
In Richardson Sales Performance's eBook, The New Psychology of Selling: Adopting New Selling Behaviors for a Changed World, we examine findings from more than 20 studies and surveys to isolate the five key ways to get better at adopting new skills.
We show how to:
- Simplify change with the theory of planned behavior
- Adopt new skills with a three-part model
- Align a team to new methods with group saliency
- Create an environment that is conducive to change
- Coach self-efficacy that enables ongoing flexibility
Resources You Might Be Interested In
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
Brief, Article
Brief: Seven Steps to Bridge the Sales Enablement Gap
Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
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Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritize existing accounts by identifying priority accounts, analyzing critical information, and developing a plan for creating new value.
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Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
