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White Paper: Selling in the Era of Digital Transformation

Improving win rate

selling digital

May 15, 2019Article

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What’s Inside

The circumstances of today have dramatically accelerated digital transformation across industries. Sales professionals positioning related solutions need to match this pace.

In Richardson Sales Performance’s white paper, Selling in the Era of Digital Transformation, we outline what capabilities sales professionals need and how to achieve them.

We discuss: 

  • The three skills needed to sell to the customer’s complete potential
  • The process of articulating a value proposition around complex solutions
  • The step-by-step method for identifying, pursuing, and growing opportunities
  • The ways to remain agile in a non-linear buyer’s journey

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