Brief: Renewing Focus With Pre-Call Planning
Sales performance improvement
![pre call planning importance](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt0d88d39cfa693e28%2F6160b355180c1f76ec34d55f%2Fpre-call-planning-importance.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=677&s=50a5e001392950d51d9e6cc598f38f41)
What’s Inside
After enough experience, a sales professional might choose to “wing it” when making a sales call. This approach leads to faulty assumptions and misguided messaging.In Richardson Sales Performance’s brief, Renewing Focus with Pre-call Planning, we explain the three components critical for planning an effective sales call.
We discuss:
- The research necessary to develop an understanding of the customer
- The questions sales professionals must ask themselves before the call
- The main parts of a call strategy
- The five questions to ask when setting an objective