Trust precedes every successful sale.
Without first earning the customer’s trust, even the most effective, proven solution will not compel the decision makers to buy.
In Richardson’s eBook, Building Trust: A Customer-Focused Selling Approach, we detail the specific steps that sales professionals must take to earn, grow, and sustain the customer’s trust.
- The three ways to reduce the customer’s cynicism
- The principles for making your value explicit, not implicit
- The four steps for rebuilding damaged trust
- The key steps for better preparation before customer conversations