Richardson Sales Performance Launches New Sales Coaching Research Study

Richardson Sales Performance in partnership with Training Industry, Inc., has launched a new Sales Coaching research study, Best Practises in Sales Coaching Across the Workforce. The complimentary research report is available for download by clicking here.

Richardson Sales Performance and Training Industry, Inc. conducted a comprehensive study on how organisations across industries are supporting sales coaching. The study focuses on how effective coaching programmes create leadership alignment, build communication plans, and develop measurement strategies for their learning programmes.

Companies that participated in the study completed a survey reporting their companies’ use of coaching programmes in support of sales personnel. The research report outlines the key findings from the study, and based on the results, recommends seven best practises for implementing a successful sales coaching programme.

By comparing effective and non-effective coaching programmes, the study provides key best practises around sales coaching structure, coaching cadence, and coaching roles and responsibilities. In addition, the survey takes a look at generational influences on coaching and how successful coaching programmes adapt to generational shifts in their workforce. The research study helps to define coaching best practises in effective sales organisations. In addition, the research also illustrates how vital it is for sales coaches to interact with their teams in a way that emphasises their sales team member’s strengths and performance, as well as provides advice and on-the-job learning.