Article: Three Ways to Sharpen Your Negotiation Skills as Customers Seek Lower Pricing
Customer conversations
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: January 31, 2024
What's Inside
Business leaders are reprioritising profitability and bringing more scrutiny to purchasing decisions as higher interest rates influence costs.
Sellers need to be prepared with strong negotiation skills.
Our article breaks down the three capabilities needed to win the sale without conceding on price. We show how to:
- Control the negotiation
- Develop a trading strategy
- Form a plan to close