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Research: Best Practises in Sales Coaching Across the Workforce

Sales performance improvement

best in class sales coaching training

30 August 2017Research

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What’s Inside

Coaching represents vital opportunities for training follow-up and on-the-job learning when an employee can seek the advice of a more experienced manager or peer. It is this follow-up that helps close the gap between training and in-role performance.

To examine such issues in greater detail, Training Industry, Inc, and Richardson Sales Performance conducted a study on how organisations across industries are supporting sales coaching. 266 companies completed a confidential survey reporting their companies' use of coaching programmes in support of sales personnel.

The research, Best Practises in Sales Coaching Across the Workforce, summarises those findings and reveals:

  • Key findings on sales coaching best practises
  • Sales coaching programme effectiveness & structure
  • Effectiveness across employee generations

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