White Paper: Great Coaching is Counter-Intuitive

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Summary: Sales Leaders who are driving strategic change in their go-to-market strategy need to be aware of one of the biggest potential failure points —– their Frontline Sales Managers. Frontline Sales Managers must be equipped to drive change through the sales organization and hold sellers accountable for changing behavior. The key to a Sales Manager’s success in driving change is building their own skill at leading coaching conversations. In our white paper, Great Coaching is Counter-intuitive, we examine the true barriers to sales coaching as well as the core tenets of excellence in sales coaching.

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