As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimisation, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.
Andrea also frequently consults with clients on global, long-term solutions for multi-tiered audience levels. Because of this extensive, client-facing work, Andrea is one of Richardson’s key thought leaders in the area of sales performance improvement. She frequently publishes white papers, blogs, and videos on various sales-related topics and speaks at client and industry events.
Prior to this role, Andrea served as Head of Global Sales Strategy and Operations for Scotland based firm, Insights Learning and Development. In this capacity, she was responsible for creating a sales strategy for the global field and inside sales teams including; strategy, compensation, enablement, systems, and training.
As an executive sponsor of some of Richardson’s most strategic customers, Andrea has seen the transformative power of a strong sales coaching culture. She recommends Richardson’s Developmental Sales Coaching training programme to customers because excellence at sales coaching is the undisputed means for driving the greatest impact on sales performance.
“Our Developmental Sales Coaching training program teaches sales managers not only what to coach but how to coach. It’s about getting sales managers to move from being the expert who directs, to the coach who inspires.”
Andrea has been recognised as one of Training Magazine’s Top Young Training Leaders. This award recognises the outstanding talents, accomplishments, and leadership of 40 training and organisational development professionals age 40 and under. Andrea has also been recognised as a Gold Winner for Support Executive of the Year by the Best in Biz Awards and for Female Executive of the Year from the Stevie Awards for Women in Business.
Recent Insights & Resources by Andrea
As the year draws to a close, sales leaders have an opportunity and an obligation to understand the impact of changes seen in 2019....
In Richardson’s eBook, Building Trust: A Customer-Focused Selling Approach, we detail the specific steps that sales professionals...
Why is sales coaching important and what makes a great sales coach? Richardson gives you its top tips for effective coaching to create...