Chief Marketing Officer
As Richardson Sales Performance’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimisation, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.
Andrea also frequently consults with clients on global, long-term solutions for multi-tiered audience levels. Because of this extensive, client-facing work, Andrea is one of Richardson Sales Performance’s key thought leaders in the area of sales performance improvement. She frequently publishes white papers, blogs, and videos on various sales-related topics and speaks at client and industry events.
As an executive sponsor of some of Richardson Sales Performance’s most strategic customers, Andrea has seen the transformative power of a strong sales coaching culture. She recommends Richardson Sales Performance’s Developmental Sales Coaching training programme to customers because excellence at sales coaching is the undisputed means for driving the greatest impact on sales performance.
“Our Developmental Sales Coaching training programme teaches sales managers not only what to coach but how to coach. It’s about getting sales managers to move from being the expert who directs, to the coach who inspires.”
Prior to this role, Andrea served as Senior Vice President of Global Performance Solutions where she led the team responsible for the successful design, management, implementation, and delivery of all client projects. From high-quality instructional design and project management to expert facilitation, Andrea’s primary charge was to ensure that her team had the knowledge, expertise, skill, and resources to execute flawlessly and exceed client expectations.
Andrea has been recognised as one of Training Magazine’s Top Young Training Leaders. This award recognises the outstanding talents, accomplishments, and leadership of 40 training and organisational development professionals age 40 and under. She has also been recognised as a Gold Winner for Support Executive of the Year by the Best in Biz Awards, and for Female Executive of the Year from the Stevie Awards for Women in Business.