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Andrea Grodnitzky

Chief Marketing Officer

As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimisation, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.

As an executive sponsor, Andrea also frequently consults with clients on global, long-term solutions for multi-tiered audience levels. Because of this extensive, client-facing work, Andrea is one of Richardson’s key thought leaders in the area of sales performance improvement. She frequently publishes white papers, blogs, and videos on various sales-related topics and speaks at client and industry events.

Prior to this role, Andrea served as Head of Global Sales Strategy and Operations for Scotland based firm, Insights Learning and Development. In this capacity, she was responsible for creating a sales strategy for the global field and inside sales teams including; strategy, compensation, enablement, systems, and training.

Andrea has been recognised as one of Training Magazine’s Top Young Training Leaders. This award recognises the outstanding talents, accomplishments, and leadership of 40 training and organisational development professionals age 40 and under. Andrea has also been recognised as a Gold Winner for Support Executive of the Year by the Best in Biz Awards and for Female Executive of the Year from the Stevie Awards for Women in Business.

Recent Insights & Resources by Andrea

Consultative Selling Skills

eBook: Build Trust a Customer Focused Selling Approach

There are two primary things an ethical person displays: character and competence. Buyers know when salespeople are being duplicitous,...

Sales Training Effectiveness

Brief Sales Traits that Inform Great Training

Scalable sales training works when the content and delivery embrace characteristics common to sales professionals. Download the brief,...

Sales Training Effectiveness

Research: Understanding Selling Challenges in 2018

Richardson’s annual research study of sales professionals offers insights into changes within the sales environment. 2018 belongs...

Sales Training Effectiveness

Brief: The Economics of Sales Training

Does increased revenue outweigh the costs of sales training? A review of the implicit and explicit costs shows that it does. In Richar...