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We Are Richardson

A global sales training company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviours when and where they matter most — in front of the buyer.
Get to know us, and learn how we help drive the performance of the world’s most inspiring sales organisations to their next levels of excellence.

Sales Training Designed to Win With Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Create the Sales Team that Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick, what kind of training programmes will get them to change their behaviour in the field.

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success, we’ll define the path.

Customer Success Story

Learn how Waters increased revenue by improving the way their sales teams engaged with their buyers with an insights-based selling strategy.

Global Sales Teams Depend on Richardson

designing training for home depot's sales team
cargill training solution
Logo Capital One
Logo Charles Schwab
training sellers at Goldman Sachs to drive results
Logo Lilly
driving revenue for chubb
Logo Honeywell
Logo Caesars Entertainment
Logo Navigant
Logo Ericsson
Logo Chevron
Logo Orica
driving revenue for ace hardware
Logo Dormakaba 1
a training program to improve nestle waters' sales performance
Logo Laureate
Logo Nabors Industries
Logo Endress
Logo BNP Paribas
upskilling cornerstone financial's sales team
building a sales solution with Lake Trust
training s&p global's selling team
Logo BMO
Logo Bank Of The West
Logo First Data
upskilling the ford sales team
improving sales performance at pnc
Logo Societe Generale
Logo Suntrust
Logo Franklin Templeton
OppenheimerFunds builds sales capabilities for their organization
Logo Credit Suisse
Logo General Electric
Logo World Bank
Logo TIAA
usda sales performance improvement initiaitve
bausch and lomb train to improve sales effectiveness
Cancer Treatment Centers of America Logo
Logo Cooper Vision
medco invests in training for sales professionals
Logo Pfizer
thermo fisher improves sales results with sales performance improvement solution
Logo Waters
Logo ArthurJGallager
Logo Northwestern Mutual Life 1
training cummins' sales team
ferguson improves sales team performance
Logo Kennametal
Logo Allied barton
Logo Infosys
Logo KPMG
artesyn selling skills improvement program
Logo Motorola
quality technology services logo
avaya improves sales
driving revenue from embassy suites sales division
Logo ITS
 
 
 
55%
of the Global 500
2M
Individuals Trained
50/23
50 Countries & 23 Languages
40
Years of Success in Sales Training
487K
Digital Learning Activities Completed
 
 
 

Sales Performance Research & Insights

Sales Training Effectiveness

2019 Selling Challenges Study

Richardson’s 2019 Selling Challenges Study reveals a panoramic view of the changes confronting sales professionals.

Consultative Selling Skills

White Paper: Elevate Your Consultative Selling Approach to Compete Today

In Richardson's White Paper, Elevate Your Consultative Selling Approach to Compete Today, we examine the recent changes in the buying...

Consultative Selling Skills

White Paper: Selling with Data and Storytelling

Download the white paper, Selling with Data and Storytelling to learn why when it comes to selling, data is the fuel and story is the...

Account Growth

White Paper: 6 Account Management Best Practices

Establishing existing clients as strategic accounts is a crucial component of any sales strategy. Why? Fundamentally, selling to an...

Our Recent Awards

2020 top sales training company award 1
Trainingindustry.com’s “Top 20 Sales Training Company”
2018 top leadership training companies award
Trainingindustry.com’s “Top 20 Leadership Training Company”
top 20 sales training companies award
Selling Power’s Top 20 Sales Training Companies
smart choice sales training award
Brandon Hall Smartchoice® Certification
award winning sales training company
Stevie Awards