Checklist: The Six Components of an Effective Account Strategy
Growing accounts
What’s Inside
Uncertainty has left many business buying decisions at a standstill.
In response, many sellers are turning their focus to expanding existing accounts.
However, even this strategy requires considerable work. Sellers must be able to identify priority accounts, analyse critical information, and develop a plan for creating new value.
Our article shares the six essential parts of an effective account plan.
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