Win new business with an agile approach to targeting, messaging and engaging prospects
The Sprint Prospecting training programme equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.
Sprint Prospecting™Training Programme Overview
Pipeline is the lifeblood of any sales organisation. In today’s environment, it is critical to have an approach that helps your sellers effectively reach the right audience in a manner that captures their attention and makes them want to engage in a conversation. Our new Sprint Prospecting™ programme equips your sellers with an agile sprint methodology to create powerful messaging, engage prospects, and advance conversations.
Sprint Prospecting Model For Sales
In our Sprint Prospecting™ programme, we teach your sales professionals how to apply selling sprints to embrace the dynamic nature of engaging and selling, and integrate specific techniques, skills, and tools to progress each interaction.
By applying selling sprints in their prospecting efforts, sales professionals will learn that each customer interaction — from an informal, social engagement to a more formal, initial meeting– arms them with knowledge needed to assess the next best move against their original objectives. This helps sales professionals to stay agile and adapt as they ultimately attempt to move prospecting efforts to more, involved selling efforts.
Applying Selling Sprints in prospecting also teaches your sales professionals how to think more objectively and strategically as they plan and execute a single sprint at a time, and adapt future sprints based on the outcome of sprints completed.
Business Benefits of Sales Prospecting Training
Upon completing the Sprint Prospecting™ training programme, your sales team will experience the following business benefits:
- Improved ability to generate buyer receptivity through strategic targeting and relevant messaging
- Increased volume of qualified leads and/or opportunities in the sales pipeline
- Increased number of new contacts and meetings booked
- Increased number of leads from referral sources
Preparing with Critical Thinking
Increase your team's odds of success by improving every facet of prospecting: identifying ideal customer criteria, engaging in social environments with relevant insights, building powerful messaging to stimulate interest, and leveraging proven data to create the cadence for a successful multi-touch prospecting plan.
Engaging with Potential Customers
Learn to overcome challenges posed by gatekeepers by engaging with them in a collaborative fashion and apply a prospecting dialogue model designed to align to the prospect, leverage critical conversation skills and result in a sales appointment.
Advancing the Conversation
Ensure appropriate next steps as your sellers advance to an opportunity pursuit. Your team learns to use tools to reflect on what went well and what can be improved, and ensure they follow through on commitments made to the prospect or customer.
Selling Sprints in Prospecting
In the context of prospecting, each customer interaction arms you with knowledge needed to assess your next best move against your original objectives. This helps you to stay agile and adapt as you ultimately attempt to move prospecting efforts to more, involved selling efforts.
Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.
Our customisation approach ensures we fully reflect your unique selling environment while providing best-in-class training content to ensure efficiency and relevancy.
A modern delivery approach that includes live and virtual training workshops in which participants learn and practise skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviours.
Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.
Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.