Skip to main content
stylish african american salesman engaging a buyer off camera using solution messaging skills

Solution Messaging Training

Training to deepen sales and marketing conversations and make them more meaningful

A proven methodology for developing solution focused messages

Sales and marketing professionals need more than a strong product to drive business.  They need a strong message to differentiate their solution from the competition. The Solution Messaging training programme teaches a repeatable and reliable methodology that enables sales professionals and marketers to develop messages for their products and services that clearly demonstrate the ways their offerings solve customer problems and create value.

Alt text

For Who

Sales Professionals
Marketers
Alt text

Format

Virtual instructor-led
Blended Learning
Digital Learning
Instructor-led
Alt text

Duration

2-Day ILT Workshop; Four 4-hour VILT Workshops; Pre and Post Digital Learning

Solution Messaging Training Programme Overview

Solution Messaging training provides marketing and sales teams with a repeatable and practical methodology and skills for generating highly effective, solution-focused messages to customers.

Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasises the value of solutions for customers’ problems and critical business issues. The training also enables sellers to communicate the differentiated value of offerings more clearly to buyers, and thus win more opportunities, sell a broader set of the solution portfolio, and close business at higher margins.

Solution Messaging Training Programme Business Benefits

Solution Messaging training drives results for your business in a variety of ways, including:

  • Driving higher sales across a broader range of offerings in the product portfolio
  • Execution of more successful new product launches
  • Ensuring competitively differentiated messaging in marketing promotions and sales conversations
  • Ensuring more efficient use of sales and marketing resources, and higher operating margins
group of stylish sales professionals and their buyers working together using a solution selling methodology to uncover needs and formulate a mutually beneficial solution

Solution Messaging Training Programme Brochure

Learn about this programme that helps marketers & enablement professionals differentiate their messaging.

Download

  • Create Powerful Solution Differentiation

    To express a compelling case for buying their products or services, marketing and product management teams must show how their offerings provide unique value. We teach marketers how to identify compelling ways to create value for key buyer personas, and articulate how their offerings differ from competitive alternatives or maintaining status quo.

  • Articulate Proof of Solution Value

    We provide repeatable methods and tools for creating and organising clear expressions of value for product and service offerings, collecting compelling trends and facts that demonstrate that value, and organising solution messages for sales enablement, marketing communications, and many other business development purposes.

  • Equip Sales to Express Value

    We enable marketing and product management professionals to provide practical content for the sales team, so they can demonstrate their understanding and ability to make a tangible difference in buyers’ results. This increases the sales team’s confidence in positioning solutions for customers and prospects.

  • Align Marketing and Sales

    We equip marketing and product management teams to work in harmony with sales channels, providing the competitive positioning and proofs of value that enable sales professionals to win opportunities and accelerate business results.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customisation approach ensures we fully reflect your unique selling environment while providing best-in-class training content to ensure efficiency and relevancy.

Program Design & Customization train stop image

A modern delivery approach that includes live and virtual training workshops in which participants learn and practise skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviours.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

Alt text

Our Impact

  • 900Global Clients

  • 3.5M+Individuals Trained

  • 12%5-12% Increase in Revenue

  • 24%Improvement in skill efficiency

  • 35%Increase in knowledge proficiency

Solutions You Might Be Interested In