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A bit about us

For far too long, companies have had to deal with a big disconnect between their training and their actual sales strategy, culture, systems, and customers. To make real change happen, you need more adaptable content, more useful technology, and more visible progress. That’s why industry leaders all rely on Richardson. And it’s how our clients find more customers, win more opportunities, and grow their most strategic accounts.

Sales Performance is Our Passion and Our Expertise

Richardson Sales Performance is the global leader in sales training and performance improvement. For over 40 years, we have worked with the most inspiring sales organisations across industries and geographies. We drive accelerated growth by enabling agility in your sales team so they can get ahead of buyers’ changing needs and act quickly to win.

From ensuring your sales managers are executing the right activities to equipping your sales team with the skills and agile approach that focuses on customer collaboration, we will guide your sales organisation through a digitally-enabled performance journey that excites, engages, and reveals results

The Secret to Sales Excellence

Richardson Sales Performance's sales secret is that after four decades, we are still leading the sales training industry because of the quality and customsation of our solutions to drive customers’ success time and again.

Our customers’ stories don’t end when they reach their sales goals. For us, success comes when they push beyond the expected, using the skills we’ve helped them master to transform businesses, lead markets, uncover new opportunities, and strike out in new directions. We help customers achieve this level of sales excellence through a powerful combination of expertise, dedication, and differentiated capabilities.

Richardson Sales Performance's Key Differentiators

Connected Selling Curriculum™

A collection of sales training programmes built to work together and build upon each other across roles and capabilities to drive a common language and clear approach for sales performance at scale. This flexible, interconnected curriculum builds modern selling capabilities and drives consistency and agility across your enterprise.

Performance Journey Architecture

Blended, digitally-enabled performance journey that recognises new ways of working. Our performance journey architecture intentionally integrates measurement, learning, workflow tools, and change strategies supported by data and technology to drive organisational and individual change.

Collaborative Customisation

We know that training will only stick if the content is relevant to the audience. Our proprietary customisation process defines the critical selling behaviours that matter most to your organisation and allows us to create targeted role-plays and scenarios. The integration of your strategy into the learning outputs ensures the training is optimised to your sellers’ and buyers’ needs and serves as a vehicle to drive your strategy throughout the organisation.

Visible, Connected Data & Insights

We provide our clients with real-time data visualisation of sales performance metrics to drive continuous improvement. Our comprehensive approach to measurement not only demonstrates the return on investment but also gives you real-time, actionable, data-backed insights to facilitate in the moment for adjustments and sustainment decisions. Our approach to training sales teams blends tools with expertise to shed light on how they are performing, as well as additional opportunities for adjustments.

Expertise and Dedication

From your first conversation with us, you’ll realize we’re different. It is our job to make you feel like our entire staff are fully integrated members of your sales team. Our team of sales training experts puts your organisation’s priorities first and measure success in terms of your satisfaction and business growth. 


Richardson is founded by sales expert and New York Times best-selling author, Linda Richardson.


Thought Leadership

The first of 15+ Richardson books on selling skills and strategies is published.


Solution Selling®

Sales Performance International launches Solution Selling®


Sales Management

Richardson launches suite of sales management offerings including Developmental Sales Coaching.


Library Expansion

Sales Performance International launches expansion of the Solution Selling® library including 17 programmes.


Going Global

Richardson's global presence expands with international offices in the UK & APAC.


Online Learning

Sales Performance International launches online learning for more advanced learning support.


Creation of Richardson Client Forum bringing together sales and learning leaders from around the globe.



Sales Performance International's online learning becomes multilingual across 7 languages.


SPI European Expansion

Sales Performance International Europe is created.


Healthcare Training

Sales Performance International creates SPIHealth, a dedicated Life Sciences Practise.


Curriculum Expansion

Our investment in a Curriculum expansion led to the creation of a suite of sales training programmes and new sales coaching content


Solution Selling®

We launched Solution Selling launched to the market.


Consultative Selling

We launched Consultative Selling to the market.


Richardson Sales Performance acquires Canadian sales training company DoubleDigit Sales.


Richardson acquires e4enable a sales enablement company with advanced technology that shows how seller behaviors impact business to guide revenue leaders on where to focus to maximize impact.


Company History

Local Experience, Global Expertise

Transforming large international sales organisations requires an understanding of how to balance driving a consistent global approach with the flexibility needed to sell in local markets. Here at Richardson, we take time to understand each client’s global sales footprint, their unique structure, and the critical selling skills that are needed to succeed in each region. We are proud to have over 100 of the most experienced facilitators worldwide who have trained two million sellers, in 50 countries and over 23 languages.


  • London Office

    Guildhall Yard, London EC2V 5AE

    +44 (0) 20 7917 1806


  • Brussels Office

    Elsinore Building, DaVincilaan 9, B-1930 Zaventem, Belgium

    +32 2 70 98 580


  • United States Office

    Two Commerce Square, 2001 Market Street, Suite 2850, Philadelphia, PA 19103



  • Australia, Asia, New Zealand Office

    38 Sydenham Road, Norwood, South Australia 5067

    +61 (0)8 8376 1667


  • Shanghai Office

    Room 1707, Oriental Century Mansion, No. 345 Xian Xia Road, Changning district, Shanghai

    +86 21 32577032