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Sales and Management Capabilities

Flexible training content builds relevant sales & sales management capabilities enabling you to create tailored learning paths across selling roles.

In the real-world selling skills are great, but a full set of sales capabilities is better.

There are a lot of sales training solutions out there that build skills in a vacuum, at Richardson we offer programmes that focus on building capabilities that empower your team to achieve their desired outcomes. The difference is nuanced but important. Building capabilities means building a number of different skills that are applied to agilely adapt to different selling or management scenarios as they naturally arise in conversations. Building selling and sales management capabilities starts with identifying the outcomes you want to achieve and then defines the unique learning path your sellers and sales managers need to take to achieve them.

Explore Sales and Management Capabilities

Click on the links below to explore the capabilities our programmes build for front-line sales professionals and their managers.

sales training content
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There is no key skill that closes deals. Rather, it’s a collection of sales capabilities that need to be learned, practiced, and applied to create a differentiated experience for your buyers that delivers results for your business.

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Discover the 11 capabilities sales managers need to develop to lead an agile sale organisation.

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

White Paper