What’s Inside
To succeed, sellers need a clear understanding of the specific, individual sales capabilities that drive results.
Richardson’s Sales Capability Framework is a complete collection of 15 sales capabilities supported by 55 sales behaviours that sellers must master to enhance commercial selling competitiveness.
Download the complete Sales Capability Framework to learn more.
Additional Sales Enablement Resources
![diverse group of smiling business persons shaking hands in modern office lobby](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fbltad9983920573a422%2F64ff90ac9bcd1b74e31cf25d%2Fsales-engagement-vs-sales-enablement.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=173&s=a55bb5682f8dfc7a0b1f865b8355013c)
Sales Engagement vs. Sales Enablement: Finding The Winning Formula
Explore the pivotal distinctions between sales enablement and sales engagement. Elevate your sales strategy, empower your reps, and drive revenue growth with insights from our comprehensive guide.
Article
![two sales enablement professionals outlining their sales enablement framework on a white board with post-its](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fbltc9745f932ed0da34%2F651c4519ecf48b7072c37f40%2Fbuilding-sales-enablement-framework.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=148&s=5089c304f0fbafd716593606f77c28cb)
Building a Sales Enablement Framework
Discover how a well-defined sales enablement framework can supercharge seller productivity and customer engagement.
Article
![buyer journey white paper 2](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt54f21c9fadc8135f%2F6160b5bb510c997409a5e98b%2Fbuyer-journey-white-paper-2.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=164&s=3910f610cba9cbdd74f5ceda6a32ed79)
Brief: Enabling Sales Teams Through the New Buyer's Journey
In the brief, Enabling Sales Teams through the New Buyer’s Journey, we break down the specific selling skills needed at each phase of the buying journey.
Brief
![online sales training benefits 2](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt4ccf11c337302a54%2F6160b02620f2e7715c60c077%2Fonline-sales-training-benefits-2.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=213&s=e377477a55872765094bd0c830cd4fe9)
The Benefits of Sales Enablement Tools for Sales Managers
Sales enablment tools help sales managers perform at a higher level. Learn about the ways leveraging these tools will drive business for your organisation.
Blog
![sales enablement productivity featured](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt0a70ccb0a3992f77%2F6160b576b5a5c062b47a4853%2Fsales-enablement-productivity-featured.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=213&s=fc26df7f4e8761fcb51b556224081d84)
How Sales Enablement Tools Can Increase Efficiency
A Day In the Life of a Sales Rep: Advice on How Sales Enablement Tools Can Increase Efficiency and Success from SAVO CEO, Mark O’Connell.
Blog
![aligning sales marketing](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fbltd1c9949541dd908f%2F6160b88b1194c7652c4c02f7%2Faligning-sales-marketing.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=153&s=a2396f609da256e0270f98b355f7b3ef)
The Basics of Aligning Sales, Marketing, Operations, and Finance to Grow Profitable Sales
Sales and operations alignment is the first step to increasing sales. Discover how to align your marketing, operations, sales, and finance for better profitability.
Blog
![creating a coaching culture](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fbltb5a0509d5f100f9f%2F6160bb848c1fd9772250e405%2Fcreating-a-coaching-culture.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=213&s=a0d1db8d0918a31cc498717e0bc06fde)
White Paper: Creating a Culture for Coaching
Creating a culture for sales coaching ensures coaching becomes a regular activity within the organisation leading to improved performance across the team.
White Paper
![importance of enablement in sales training planning](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt4b109dbd6e470b13%2F62759152d2794936634faab7%2Ftraining-enablement-sales-training-connection.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=160&s=e529878e1a30183b44b8f8bad69ada92)
Training Enablement & Sales Training: The Combination Needed to Compete
Training enablement & sales training are linked. Learn how training enablement is critical in supporting the methodology taught in training.
Blog
![sales enablement productivity](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt094ee6f7c7bee92f%2F6160b5758c1fd9772250e369%2Fsales-enablement-productivity.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=213&s=0db33749d8d8b4cdcca07450f6ef5694)
How Sales Enablement Improves Productivity and Effectiveness
Sales enablement is increasing common in the lexicon of the sales organisation. Discover why sales enablement will drive productivity and effectivness in your organisation.
Blog
![sales enablement buyer enablement](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt13bd03b3eaf10d96%2F6160b275e0157178c38d662c%2Fsales-enablement-buyer-enablement.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=162&s=2a885737e00c4ca46c64824be704426b)
Brief: Why Strong Sales Enablement Is Strong Buyer Enablement
Effective sales enablement is not enough. Selling organisations need strong buyer enablement. Download the article to learn why enabling sales professionals means enabling the buyer.
Brief
![difference between sales enablement and sales training](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt646aa9c98f65e05c%2F623b5c42159fc76504c17867%2Fsales-enablement-sales-training-differences.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=159&s=bc5b21432174a46eb1ca0116ea687588)
Sales Enablement vs Sales Training - The Differences and Why You Need Both
Sales enablement and sales training are different but complementary. The presence of one makes the other stronger. A strong enablement team is what allows the seller to sell. Sales training is what instills the behaviours that lead to better sales outcomes.
Article
![saleswoman walking down the street using her phone to experience a microlearning training module ahead of a meeting.](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt6221d35de12f2627%2F6303b072c12dbd6f72283122%2Fmicrolearning-sales-enablement.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=50&w=320&h=160&s=928415f82846eee87d8b3061fdfe8e16)
Microlearning for Sales: 7 Key Benefits to Your Sales Enablement Strategy
Using microlearning for sales training enables salespeople to improve skills using bite-sized modules that are digestible, easily remembered, and quickly applied.
Blog
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