Learn why enabling the sales professional means enabling the buyer.
In Richardson’s latest brief, Why Strong Sales Enablement Is Strong Buyer Enablement, we reveal how sales enablement professionals can also become strong buyer enablement professionals.
We discuss:
- What is buyer enablement?
- Four factors driving change in the buying journey
- Three ways sales enablement can help accelerate the customer’s decision process
Effective sales enablement is not enough. Selling organizations also need strong buyer enablement.