Brief: CEO Insights - A Look Ahead to 2024

Improving win rate

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What’s Inside

John Elsey, CEO of Richardson, shares the six key trends developing in the world of sales performance.

Broadly, these six trends show that sales success in 2024 will mean connecting the power of technology to the immediacy of effective selling behaviours.

Becoming aware of these trends early in the year, when teams can get ahead of them, will be a major determinant of success.

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