Product Knowledge Profiles™
Program Overview: Product Knowledge Profiles™
Richardson develops product-specific Richardson Product Knowledge Profiles™ as easy-to-access, up-to-date product knowledge tools. Product Knowledge Profiles ensure Sales Professionals have the sales-oriented product knowledge needed to recognize sales opportunities and position solutions not only for their own product areas, but also for their organization’s full platform of services.
Product Knowledge Profiles are based on a framework and format designed by Richardson and includes categories such as Key Questions to Ask, What to Listen For, Objections/Responses and Competitive Information, Key and Differentiating Features and Benefits, Implementation Steps, Who to Contact, and Success Stories, as well as a system for collecting competitive data from the sales force.