Perfect Selling - BusinessWeek Best Seller List

Linda Richardson’s New Book Perfect Selling on the BusinessWeek Best Seller List

Philadelphia, PA — September 12, 2008 – Richardson , a leading sales training and consulting firm, today announced that Perfect Selling, written by Founder Linda Richardson, has reached the Best Seller List for BusinessWeek magazine, adding to Perfect Selling’s appearance on Best Seller List of The New York Times and USA Today.

Perfect Selling is a fast read, with a 5-day, twenty-minute a day plan.  It gives salespeople 5 Steps from Connect to Act to control sales calls and achieve their objectives.  This small “bible” condenses three decades of experience to give salespeople a fresh structure and the flexibility they need to build relationships and close sales more quickly.

BusinessWeek’s Best Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers.  Well over 1,000 retail outlets nationwide are represented in the tally.

“Perfect Selling is a book you literally can’t put down.  It is short and powerful and perfect for today’s challenging economy to help salespeople control calls and accelerate closing,” says David DiStefano, CEO of Richardson.  “After several decades of dedication to improving salesforce effectiveness for many of the world’s most prestigious companies, Linda’s newest work, Perfect Selling puts the control of the sales call in the hands of salespeople so they can connect with their customers and move the sale to action.”

About Linda Richardson

Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training company.  As a recognized leader in the industry, in 2007 she won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she has been identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.”

Ms. Richardson initiated the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach (2nd edition to be published, November 2008), and Stop Telling, Start Selling.  She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.  Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine.

About Richardson

Richardson is a leading, global sales training company that is dedicated to accelerating the productivity of sales professionals by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization’s strategy.  Utilizing a comprehensive curriculum, coaching, consulting, diagnostic testing tools, and a proprietary customization process, Richardson helps develop the critical skills sales organizations need to win.  Richardson’s curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, interactive eLearning, and podcasts.

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Perfect Selling: Open the Door, Close the Deal by Linda Richardson; McGraw Hill; July 2008; Hardcover: $19.95; 174 pages; ISBN-13: 978-007154989-9; ISBN-10: 0-071549897