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Compelling Stories Motivate Buyers to Act: Complimentary Webinar

Storytelling overcomes the status quo by creating an emotional connection with the customer.

Join Richardson for a complimentary webinar, Compelling Stories That Motivate Buyers to Act, on July 24th at 11:00 a.m. EST. In the webinar, attendees will learn how storytelling can incite action from the customer by positioning ideas and solutions with the familiar framework of a story.

The webinar will cover the following:

  • How stories can help to make sales professionals and your solution more memorable to the customer
  • A framework for focusing the customer’s attention on what’s important
  • How positioning the value of a solution with narrative structure builds trust
  • How to create stories that can be used at multiple points in the sales process

register for the webinar

About the Author

Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

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Complimentary White Paper: White Paper: Storytelling to Make a More Compelling Connection
Download the Storytelling Training Program Brochure