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Brief: How to Win Large, Complex Deals with Greater Profitability and Predictability

Sales performance improvement

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17 September 2020Article

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What’s Inside

Discover how to more effectively win complex sales deals by developing a deeper understanding of the changes in buyer behaviour that drive the modern customer decision-making process.

Download Richardson Sales Performance's brief, How to Win Large, Complex Deals with Greater Profitability and Predictability, to gain valuable insights.

We explore:

  • The three collaborative selling personae
  • Why it's time to retire BANT as a qualification criteria
  • Components of a successful collaboration plan

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