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Brief: Sales Tech Stack Chaos & How to Avoid It

Sales performance improvement

1 November 2023Article

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What’s Inside

The sales tech universe is expanding, making it difficult for leaders to find their way among the more than 800 vendors offering sales tech solutions across almost 40 categories.

To bring order to the chaos, we provide a simplified framework for building a tech stack that works for your sales organisation.

We show why sales leaders need to:

  • Design the tech stack to support the sales methodology rather than the other way around
  • Choose tech solutions that sellers and the organisation can grow into
  • Design a tech stack that is agile and therefore future-proof

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