Skip to main content

Brief: Gaining Higher Prices with Sharper Negotiation Skills

Sales performance improvement

challenges in sales negotiations

22 August 2018Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Effective sales professionals are building trust to overcome the increasing challenge of maintaining the value of the sale. Doing so is critical, as factors like commoditisation and competition put pressure on pricing.

Download Richardson Sales Performance's brief, Gaining Higher Prices with Sharper Negotiation Skills, to discover specific takeaways to navigate this challenge.

We look at:

  • Why converting demands to needs is a critical negotiation skill
  • The difference between conceding and trading
  • How conceptual buy-in overcomes deadlocks
  • Research showing a link between trust and the monetary value of the sale

Share your email to access this complimentary resource.

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

White Paper

Solutions You Might Be Interested In