eBook: How You Sell is the Last Advantage
Sales performance improvement
![selling competitive advantage thm](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt74b4c132a4991127%2F6160af18bda66f6c8024aa84%2Fselling-competitive-advantage-thm.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=498&s=3feae951949cc5affc50d7e164224816)
What’s Inside
Nothing is more energising in sales than having a highly differentiated offering.However, brilliant product features are short-lived in today’s environment of escalating competition.
In our eBook, How You Sell Is Your Last Advantage, we offer ways to develop a sales experience that rises to the level of a competitive advantage.
We show:
- How to graduate from a “teller and controller” to a Consultative Seller
- How to create customer value by connecting capacities to business goals
- How to create a simplified decision process for the buyer
- How to adopt an end-to-end structured sales development process