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2024 Selling Challenges Research Study

Improving win rate

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16 November 2023Research

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What’s Inside

We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.

Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.

In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.

We show:

  • How to compete against the rise of lower-cost competitors
  • How to expand existing accounts even as the business cycle changes
  • How to navigate negotiations as businesses seek to reduce costs

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