
Programs for Sales Professionals
Formal, professional sales training programs develop critical selling behaviors to drive performance at scale
Succeed with every buyer, every time
In our work creating professional sales training programs for top-performing sales teams, Richardson Sales Performance has identified the critical selling skills and behaviors most needed to improve sales outcomes and reduce the duration of the sales cycle. Each of the formal sales training programs within the curriculum is customized to enhance skills based on the sales stage and complexity of the sale. When your salespeople show up, they must be exceptional — cutting through the noise and distilling what matters most. That’s where we come in. We’ll train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.
Training for Sales Professionals
Consultative Selling Training for High-Performing Sales Conversations
This training program teaches a customer-focused approach to planning and executing sales calls. Teams learn to engage customers in needs-based dialogues that build credibility, enable better problem-solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your solution.
The Challenger Sale Training
Transform how your team sells by equipping them to challenge customer thinking, disrupt the status quo, and deliver insight that drives action.
Consultative Opportunity Pursuit Training for Sales Teams
Consultative Opportunity Pursuit training balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.
Consultative Prospecting Training for Sales Teams
The Consultative Prospecting Training program equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.
Consultative Negotiations Training
Maximize deal value and protect relationships with agile negotiation skills that build confidence, control, and mutually beneficial outcomes.
Prosperous Account Strategy Training
This program teaches your team to apply a customer-centric approach to identifying priority accounts, analyzing critical information, and developing a strategy to find the white space so your team and customers prosper.
Six Critical Skills Training
Build the core soft skills that fuel every sales dialogue. Develop presence, relating, questioning, listening, positioning, and checking to create trust, uncover needs, and position value.
Solution Selling® Training for Buyer Alignment and Sales Success
Solution Selling® is a high-performance sales execution methodology that helps sales professionals tap into their customer’s pain points by employing processes, tools, and critical skills development to keep the customer as the focus of every sales engagement.
Solution Messaging Training
Equip your sales and marketing teams with a proven methodology for creating differentiated, solution-focused messages that demonstrate value and win more business.
Positioning a Price Increase Training
The Positioning a Price Increase program gives sales teams the skills to increase, or maintain profitability within existing relationships in a rising cost environment.
Sales Presentation Skills Training
Win more business by delivering compelling, customer-focused presentations that inspire buyers to act and differentiate your solution.
Storytelling Training
The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act.
Channel Partner Management Training
Built for modern B2B ecosystems, our channel partner management training solution equips Partner Account Managers (PAMs) to navigate complex, multi-channel relationships and manage diverse roles beyond simply reselling.
Consultative Inside Sales Training
Equip your inside sales team with the skills to build rapport, uncover needs, and position value over the phone. Unlock the full potential of inside sales with a consultative approach.
High-Stakes Consultative Dialogues Training
Equip your sales team to confidently engage in higher-risk, higher-reward conversations that drive alignment, overcome stalls, and accelerate decisions.
Sales Territory Management Training
Maximize revenue and productivity by equipping your sales team with a proven framework for managing territories, prioritizing accounts, and creating actionable growth plans.
Team Selling Training
The Team Selling training program teaches your sales reps to build and drive high-performing selling squads that demonstrate cross-functional expertise, connect with all levels of customer stakeholders, and consistently outsell the competition.
Virtual Selling Training
This program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual setting to drive momentum and win sales opportunities.

Our Impact
12%5-12% Increase in Revenue
24%Improvement in skill efficiency
35%Increase in knowledge proficiency
900Global Clients
3.5M+Individuals Trained
I'm 30-min in and I'm already altering my behavior, what a difference.