Programs for Sales Professionals

This training program teaches a customer-focused approach to planning and executing sales calls. Teams learn to engage customers in needs-based dialogues that build credibility, enable better problem-solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your solution.

Challenger sales training equips teams to lead with insight, engage the right stakeholders, and deliver value through every interaction to help your team close larger deals faster.

Consultative Opportunity Pursuit training balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.

The Consultative Prospecting Training program equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.

Build your sales team's knowledge, confidence, and skill to ensure they avoid losing control, read and adapt to each situation, and guide the negotiation to a mutually beneficial result that maximizes their outcome and protects the relationship.

This program teaches your team to apply a customer-centric approach to identifying priority accounts, analyzing critical information, and developing a strategy to find the white space so your team and customers prosper.

The Six Critical Skills training program helps your team build the soft selling skills they need to help them open more doors, better understand customer needs, and position more value.

Solution Selling® is a high-performance sales execution methodology that helps sales professionals tap into their customer’s pain points by employing processes, tools, and critical skills development to keep the customer as the focus of every sales engagement.

Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasizes the value of solutions for customers’ problems and critical business issues.

The Positioning a Price Increase program gives sales teams the skills to increase, or maintain profitability within existing relationships in a rising cost environment.

The Sales Presentation skills training program helps your sales team more effectively win business by delivering a consultative, customer-focused presentation that has impact, is memorable, brings value and actively involves customers.

The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act.

Built for modern B2B ecosystems, our channel partner management training solution equips Partner Account Managers (PAMs) to navigate complex, multi-channel relationships and manage diverse roles beyond simply reselling.

The Consultative Inside Sales training program teaches inside sales professionals to quickly build rapport and keep the customer engaged over the phone. It builds the skills and strategy professionals need to uncover customer needs, add value, and close more business.

Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals.

The Sales Territory Management training program equips your team with an approach to help them focus on how to segment a territory by analyzing geography and prioritizing current customers and prospects.

The Team Selling training program teaches your sales reps to build and drive high-performing selling squads that demonstrate cross-functional expertise, connect with all levels of customer stakeholders, and consistently outsell the competition.

This program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual setting to drive momentum and win sales opportunities.