Video: How to Effectively Assert Your Point of View in Sales
Sales performance improvement
![asserting position in sales](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblte4a84959f4de0b85%2F6160af5fcea8f6714fb002a6%2Fasserting-position-in-sales.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=551&s=bc80ff5fbd43d797cb80de05f26cfe64)
What’s Inside
Asserting a point of view in a sales dialogue requires a structured approach.
In Richardson Sales Performance's video, How to Effectively Assert Your Point of View in Sales, we breakdown that structure. This short scenario illustrates what it looks like when a sales professional uses the “Assert Model” to shape the customer’s thinking and become receptive to a suggestion.