They allow users to create the building blocks for engaging dialogue, understanding client needs, closing business, and building long-term relationships. The Six Critical Skills are:
- Questioning – determine client needs and obtaining in-depth information.
- Checking – keep the content interactive, and getting client feedback and input.
- Listening – understand client issues, and incorporating client ideas and priorities into your story.
- Presence – project confidence and creating a level of comfort with the client.
- Relating – establish rapport and building relationships.
- Positioning – tell your story from the client’s point of view, not yours.
In this video blog post, Andrea Grodnitzky, Senior Vice President, Global Performance Solutions, discusses the idea that the Six Critical Skills are more relevant than ever for the incoming generation of salespeople.
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