IT, Software & Technology Sales Training Courses

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Read about our impact in action - download a case study that appeared in SellingPower Magazine about how SunGard focuses on a strategic approach to sales training. 

Article on software sales training success story


In a recent study by PWC, 93% of technology CEO's list customer growth and retention stratgies as the top areas for opportunity and change.

Nowhere is change more visible, and more rapid, than in the technology industry:  Continual innovation, short product lifecycles, disruptive competition, increased complexity, heightened expectations for growth – and that’s just the short list of challenges. 

As an industry, the diversity of players encompasses established firms and newly emerging start-ups, niche players and comprehensive solution providers, and both software developers and hardware manufacturers. Each one needs to take proactive steps to adapt to powerful industry shifts and thrive over the long-term.

How Our Technology Sales Training Can Help


Richardson has worked with over 60% of the leading technology firms in the hardware, software, Internet, and services sectors. We provide a comprehensive IT sales training and courses for sales teams and sales leaders, enabling them to reach next levels of success within today’s rapidly changing selling environment. Richardson specifically tailors each solution to reflect your unique culture and values, driving rapid adoption and lasting results. We identify sales best practices, evaluate talent, and build skills and consistency through world-class sales training and sustainment.

The Impact of Our IT Sales Training Courses


Richardson's clients have experienced significant and quantifiable success from our technology and IT sales training solutions. We measure results from experiential and quantitative levels using performance surveys, tracking, benchmarking, and ROI. Just a few success points achieved by some of our technology clients:

  • Leading Computer Manufacturer - Recognized a $317 return for every dollar spent on Richardson training
  • Infrastructure Provider - Achieved 139% of goal after taking our training
  • Software Developer - Tripled their pipeline and increased new deal size by 40%

What We Do

We partner with you to drive IT, software, and technology sales by:

Representative List of Just a Few of the Companies we Have Worked with in Technology

Richardson's technology sales training clients Richardson has worked with over 60% of the leading technology firms in the hardware, software, Internet, and services sectors.

Additional Resources for Technology and IT Sales Training


Case Study: SunGuard In this case study, you will learn how a large global services and technology firm created a sales institute to develop a common language and methodology around sales. Click Here to Download the Case Study
Download A Solution Map Explore our Technology Sales Training Solution Map and take a quick look at some of the more common challenges companies face and the list of skills needed to drive desired results. Click Here to Download the Solution Map
Technology Industry: Sales Trends & Strategic Initiatives In the technology industry sales leadership will need to focus on key initiatives to equip their sales force with best practices so that their salespeople are well positioned to drive customer loyalty, expand relationships, and bring in more revenue. Click Here to Download the Report
Telecommunications Industry: Sales Trends & Strategic Initiatives Organizations that call on the telecommunications industry can leverage certain sales trends detailed in this report and take strides towards being proactive vs. reactive through a series of strategic adjustments to business practices and investment in key areas of skill development to solidify a consultative sales culture and equip salespeople to increase the quality of each sales call. Click Here to Download the Report