Research tells us that buyers rely on more than logic — they rely on emotion.
In Richardson Sales Performance’s eBook, we look at a dozen studies to uncover the psychological principles driving the customer’s decision-making process.
- How to instill a sense of urgency in the buyer and overcome the status quo
- How to build a persuasive case for change that leads to winning the sale
- How to leverage the five factors that influence decision making
- How to uproot “anchors” that keep the customer from making a purchase