White Paper: Selling the Cloud, 10 Best Practices for Sales Execution

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SUMMARY: New buyers, changing business models, and shifting expectations require innovative approaches to win deals, build strong relationships, and deliver the long-term value that customers demand. In Richardson’s new eBook, Selling the Cloud: 10 Best Practices for Sales Execution, we outline ten key ways with which sellers can equip themselves with the skills necessary to engage a diverse group of buyers with multi-layered needs and competing priorities.

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