Sales Capabilities Required to Compete Today

The buyer journey has changed, and sales professionals need new capabilities to find, win, and grow accounts. In Richardson’s brief, Sales Capabilities Required to Compete Today, we list and define the seventeen specific skills for success in the market today. Download the brief to discover why value propositions need to be customized to the stakeholders, how resolving objections protects the value of the sale, the importance of becoming a trusted advisor in the drive to grow an account, and increasing win rates by driving consensus.